Marketing & Communications Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creation of B2C marketing campaigns designed to enhance awareness, consideration, and demand for Glo2Facial among consumers.

• Generate educational and motivational content that encourages consumers to actively seek Glo2Facial treatments and partner providers.

• Assist in patient acquisition and retention strategies through email, SMS, paid media, landing pages, and digital campaigns.

• Develop persuasive consumer messaging that highlights treatment benefits, outcomes, differentiation, and brand positioning.

• Collaborate with Social Media teams to synchronize paid, organic, influencer, and promotional efforts to boost brand visibility and engagement.

• Support consumer-centric promotions, seasonal campaigns, treatment awareness initiatives, and product launches.

• Evaluate consumer behavior, campaign performance, and engagement metrics to refine messaging, targeting, and conversion strategies.

• Contribute to shaping the customer journey from initial awareness through consideration, appointment booking, treatment experience, and loyalty.

• Produce and refine engaging copy for email, SMS, websites, digital advertising, landing pages, and campaign materials while adhering to Geneo's brand voice and clinical credibility.

• Craft high-impact copy for paid media channels including Google, Meta, Pinterest, YouTube, and emerging digital platforms.

• Generate content that caters to both consumer education and provider engagement.

• Implement AEO and GEO best practices to enhance visibility on search engines, AI-driven search experiences, and generative answer platforms.

• Uphold strong editorial standards across all marketing materials, ensuring consistency, accuracy, and brand alignment.

• Facilitate provider-facing marketing initiatives, sales enablement materials, promotional campaigns, and practice growth strategies.

• Create collateral, email campaigns, and communications that assist providers in effectively marketing Glo2Facial within their operations.

• Collaborate with Sales to bolster lead generation efforts, nurture programs, and provider communications.

• Aid in trade marketing initiatives, educational campaigns, and communications for industry events.

• Manage HubSpot workflows, automation, segmentation, and nurture campaigns for both B2C and B2B audiences.

• Design and implement email and SMS campaigns that enhance engagement, retention, and conversion.

• Assist with lead management, MQL tracking, and sales alignment strategies.

• Create reporting dashboards and assess campaign, funnel, and customer performance metrics.

• Convert marketing data into actionable insights that enhance campaign performance and customer engagement.

• Aid in the development of campaign messaging, brand narratives, and external communications.

• Write and update website content that reflects ongoing campaigns, products, and brand initiatives.

• Develop internal communications that include product launches, campaign updates, and organizational announcements.

• Support communications for events, activations, and experiential marketing efforts.

• Maintain press materials, fact sheets, brand resources, and marketing assets.

• Track industry trends, consumer behavior, competitive activities, and cultural moments to uncover opportunities for growth and innovation.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• 3–5 years of experience in consumer marketing, digital marketing, brand marketing, communications, or a related area.

• Proven track record in developing B2C marketing campaigns aimed at enhancing brand awareness, customer acquisition, engagement, and demand generation.

• Exceptional writing, editing, and storytelling abilities with the capacity to adapt messaging for both consumer and professional audiences.

• Experience in creating marketing content across email, SMS, websites, landing pages, digital advertising, and campaign materials.

• Familiarity with supporting paid media initiatives across platforms such as Google, Meta, Pinterest, or similar channels.

• Proficiency in HubSpot, including workflows, automation, segmentation, email marketing, and reporting.

• Strong understanding of customer journeys, lifecycle marketing, and retention strategies.

• Capability to analyze marketing performance metrics and convert data into actionable recommendations.

• Well-organized with strong project management and time management skills.

• Ability to juggle multiple priorities and work independently in a fast-paced setting.

• Strong collaboration skills with the ability to work effectively with marketing, sales, events, social media, and leadership teams.

🏝️ Benefits

• Comprehensive health benefits, including medical, dental, vision, FSAs, and HSAs.

• Basic Life/AD&D and Long-Term Disability coverage at no cost to you!

• 401(K) plan with employer matching.

• Facials.