Marketing & Communication Lead

This is a fully remote position, open to applicants in Italy.

📋 Description

• Creating, localizing, and distributing strategic press releases aimed at Italian media channels.

• Conceptualizing and implementing communication campaigns to showcase strategic partnerships and new integrations within Italy.

• Overseeing PR and marketing relationships with Italian commercial partners to organize and promote collaborative activities.

• Strategic and operational oversight of LinkedIn Italy and evaluation/management of other pertinent platforms.

• Monitoring, managing, and cultivating Base.com's brand image and user feedback across partner sites.

• Establishing and managing the Italian editorial calendar.

• Tailoring Base.com's global tone of voice, messaging, and marketing assets for optimal effectiveness in the Italian market.

• Technical and operational oversight of email marketing initiatives.

• Coordination of operational, logistical, and communication aspects for Base.com Italy's involvement in trade shows, conferences, and workshops.

• Developing content and strategies to enhance impact and generate leads from event participation.

• Serving as the primary contact and managing workflow with any external agencies or consultants.

• Overseeing and technically coordinating external freelancers for the creation of Italian marketing materials.

• Collaborating with Italian colleagues to ensure alignment in personal communication on LinkedIn and to amplify the brand voice.

• Continuous monitoring and monthly reporting of key marketing KPIs for the Italian market.

⛳️ Requirements

• At least 3 years of demonstrated experience in marketing, digital communication, or PR roles.

• Prior experience in the SaaS, e-commerce, or tech sectors is strongly preferred.

• A proactive, hands-on attitude and resourcefulness are essential.

• Strong self-management abilities and the capacity to thrive in a fast-paced environment independently.

• A genuine eagerness to learn, develop, and establish the role from the ground up, taking full ownership of the Italian marketing operations.

🏝️ Benefits

• Join a global, rapidly-growing e-commerce SaaS company with a leading technology product.

• Play a crucial role in Base.com's expansion within the Italian market.

• Enjoy high levels of autonomy and ownership over projects.

• Benefit from a remote work model that offers complete flexibility.

• Collaborate with international teams and engage in high-impact projects.

• Participate in annual global company summits held worldwide.