Marketing Analytics Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Facilitates measurement and insights across healthcare provider (HCP) and patient marketing, encompassing awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal.

• Aids in the maintenance and enhancement of the measurement framework that links marketing activities to subsequent commercial outcomes.

• Operates under the Commercial Analytics Center of Excellence (COE) and collaborates closely with Sales Analytics and Marketing to standardize key performance indicators (KPIs), enhance attribution and ROI reporting, support test-and-learn measurements, and convert performance trends into actionable strategies.

• Supplies inputs for the marketing funnel to assist with planning and forecasting discussions, including lead volume, conversion rates, campaign timing, and known operational limitations.

• Ensures a consistent measurement framework across HCP and patient journeys, linking marketing activities to downstream commercial results.

• Collaborates with the COE, Sales Analytics, Marketing, Finance, Strategy, IT/Data, CRM, and marketing automation teams to standardize KPI definitions, audience logic, routing rules, reporting requirements, and documented assumptions.

• Develops and maintains regular dashboards, weekly performance overviews, monthly scorecards, and executive-ready summaries that deliver reliable, consistent insights into marketing and funnel performance.

• Assists in attribution and ROI reporting for both patient and HCP marketing channels.

• Implements practical measurement techniques, including first-touch, last-touch, rules-based attribution, and others.

• Conducts segmentation and targeting analysis for HCP and patient initiatives.

• Connects HCP marketing exposure to field execution and downstream results.

• Evaluates the patient funnel from lead capture through qualified leads, conversion, order/start, and retention/renewal.

⛳️ Requirements

• In-depth understanding of funnel analytics, KPI design, campaign measurement, attribution concepts, and ROI reporting.

• Practical experience with business intelligence (BI) tools such as Power BI, Tableau, or Looker; preference for Power BI experience.

• Strong SQL proficiency is essential, including data extraction, joins, aggregations, data validation, and performance reporting logic.

• Required experience in building data science models using Python or R.

• Familiarity with CRM and marketing automation platforms such as Salesforce, Eloqua, Marketo, HubSpot, or similar systems.

• Ability to work with incomplete data, identify quality issues, document assumptions, and communicate limitations clearly.

• Proven experience collaborating with Marketing, Sales, Finance, Strategy, IT/Data, or Operations stakeholders.

• Preferred experience in healthcare, medtech, pharmaceuticals, diabetes, or regulated industries.

• Exposure to campaign lift analysis, pre/post-analysis, matched market comparisons, or basic holdout testing is preferred.

• Preferred experience with web analytics, tagging, UTM governance, digital media reporting, or customer journey analytics.

• Familiarity with privacy-safe measurement, consent regulations, and compliant analytics practices within a regulated environment is preferred.

🏝️ Benefits

• Health care benefits such as medical, dental, and vision available from your first day.

• Health savings accounts and flexible spending accounts.

• 11 paid holidays each year.

• A minimum of 20 days of paid time off starting from day 1.

• Access to a 401k plan with company matching.

• Employee Stock Purchase plan.