Marketing Analytics Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and uphold Marathon's marketing attribution model, determining which interactions across email, SMS, push notifications, direct mail, and outreach from the care team are driving activation, empanelment, and ongoing engagement.

• Create standardized campaign performance dashboards for the marketing team to enhance optimization efforts.

• Take ownership of funnel analysis throughout the entire member journey, from eligibility to activation, empanelment, and sustained engagement, while identifying the points of member drop-off and the reasons behind them.

• Design and assess incrementality tests to differentiate genuine campaign impact from natural member behavior.

• Collaborate with the lifecycle marketing manager and marketing automation team to establish test methodologies, measurement strategies, and success criteria for incrementality, A/B, and other experimental formats, while leading the analysis and reporting that translates results into actionable optimization insights.

• Act as the analytical bridge across marketing automation, engagement enablement, product, data, and engineering teams, ensuring accurate data flow and consistent interpretation.

⛳️ Requirements

• A Bachelor’s degree in marketing or a related field, coupled with 3-6 years of experience in marketing analytics, growth analytics, or a similar role, preferably within consumer health, digital health, or subscription settings; or a comparable mix of education and experience.

• Expertise in Tableau or a similar BI tool, with the capability to create dashboards from the ground up rather than merely managing existing ones.

• Strong SQL proficiency and the ability to extract data from various systems and sources comfortably.

🏝️ Benefits

• Comprehensive Health & Wellness Benefits: Choice of two medical plans, two dental plans, and vision coverage, alongside unlimited free mental health benefits and EAP resources, plus rewards for participating in challenges and healthy lifestyle activities.

• Family-Friendly & Reproductive Health Benefits: Support for family-building and hormonal health, as well as paid parental leave.

• Time-Based Benefits: Generous PTO or FTO, paid holidays, plus a dedicated day for personal matters.

• Financial Support: Company-paid basic life and disability insurance, supplemental life insurance, spending accounts, and a 401(k) plan with employer matching and graded vesting.

• Continuing Medical Education (CME) opportunities to maintain and enhance the knowledge, skills, and expertise of our health center team members, as applicable.