Marketing Analyst – EMM Campaigns, Nurturing, CRM

📋 Description

• Strategize, design, review, and distribute email marketing, WhatsApp, and SMS campaigns, ensuring optimal methods for each communication channel;

• Oversee seasonal, promotional, and relationship-building marketing initiatives;

• Set up UTMs, links, and campaign assets;

• Track KPIs such as open rates, CTR, CTOR, and others;

• Execute A/B tests on subject lines, CTAs, and layouts, suggesting ongoing enhancements;

• Organize, clean, and segment lead and customer databases;

• Create automated nurturing, qualification, and re-engagement workflows;

• Develop comprehensive customer journeys aligned with the sales funnel;

• Continuously refine workflows based on user behavior and performance metrics;

• Work alongside the commercial/sales team to transition MQL to SQL;

• Ensure consistency between marketing efforts and the sales CRM;

• Assist inbound strategies aimed at generating opportunities.

⛳️ Requirements

• Prior experience in Inbound Marketing, CRM, and marketing automation platforms (such as RD Station, HubSpot or similar);

• Proficiency in generative AI tools (like ChatGPT, Gemini, or Claude) for crafting, reviewing, and enhancing content workflows and copy;

• Understanding of copywriting techniques and psychological triggers relevant to emails, WhatsApp, and CTAs;

• Capability to utilize AI for data analysis, deriving insights from sales funnels, and automating routine tasks;

• Skill in generating reports, interpreting sales funnels, and proposing data-driven enhancements;

• Basic knowledge of HTML/CSS for email template adjustments;

• Proficiency in Excel/Google Sheets for list management and a keen eye on email deliverability;

• Proficient reading skills in English;

• Quick learner of new software and technologies;

• Clear and accurate written communication skills in Portuguese;

• Enjoyment in collaborating at the intersection of marketing and sales teams;

• Experience in integrating marketing with sales (CRM);

• Familiarity with lead acquisition strategies;

• Knowledge of A/B testing for optimizing campaigns;

• Highly organized and detail-oriented.

🏝️ Benefits

• Tuition scholarships of up to 100% for undergraduate programs and 70%–90% for postgraduate programs, in accordance with institutional policies.

• An academic environment that fosters your learning, with access to the library for study and networking opportunities with professors and industry professionals.

• Flexible meal allowance provided through a Swile card.

• Amil health insurance plan.

• Amil dental coverage at no cost to employees.

• Paid day off for birthdays after one year of employment.

• Access to the Vittude online therapy platform.

• TotalPass.

• Opportunity to enroll in courses offered by the institution under special terms for employees, including full undergraduate scholarships after the probation period and partial postgraduate scholarships.

• Potential scholarship for dependents and/or spouse after two years of employment with the institution.