Market Development Representative, Inbound/Outbound

This is a fully remote position, open to applicants in Florida.

📋 Description

• Evaluate, qualify, and manage incoming leads as they enter the CRM system.

• Create and implement targeted outbound prospecting campaigns utilizing Apollo, LinkedIn, email, and phone outreach to generate new sales prospects.

• Perform outreach through email, phone, and LinkedIn to connect with potential subscribers.

• Consistently follow up on inbound inquiries and leads generated through marketing efforts.

• Assess customer needs and qualify opportunities for senior sales team members.

• Arrange meetings and demonstrations for Account Executives and senior sales leadership.

• Serve as the primary meeting coordinator for the sales team, ensuring a consistent flow of qualified appointments.

• Keep precise records of lead activities, conversations, and pipeline status in the CRM.

• Collaborate with marketing and sales leadership to enhance lead qualification processes and conversion rates.

• Ensure the quality of CRM data, maintaining accurate and up-to-date prospect information.

• Monitor lead activity, outreach effectiveness, and meeting-booking metrics using Excel and CRM reporting tools.

• Assist with sales reporting and pipeline management tasks as required.

• Work alongside marketing, research, and sales teams to optimize lead generation and prospect engagement.

⛳️ Requirements

• Approximately 1 year of experience in sales, business development, lead generation, appointment setting, or a similar role.

• Strong communication abilities, both written and verbal.

• Confidence in engaging prospective customers via phone, email, and LinkedIn.

• Exceptional organizational skills and attention to detail.

• Proficiency in Microsoft Excel, including data management, sorting/filtering, and basic reporting capabilities.

• Ability to juggle multiple priorities in a fast-paced environment.

• Experience with Apollo, ZoomInfo, LinkedIn Sales Navigator, or comparable prospecting tools.

• Understanding of sales playbooks, prospecting methodologies, and best practices for outreach execution.

🏝️ Benefits

• Competitive compensation package.

• Highly generous benefits and vacation offerings.

• Opportunities for professional growth and development.

• Potential for commission and bonus incentives.