Manager, Search & AI Visibility

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and implement the technical SEO strategy across Resident's brand portfolio.

• Integrate SEO best practices into new templates, components, site migrations, product launches, and experiments prior to their launch.

• Manage on-page SEO for product detail pages (PDPs), product listing pages (PLPs), content hubs, comparison pages, category pages, buying guides, landing pages, and editorial content.

• Develop and execute internal linking strategies that enhance crawl efficiency, topical authority, product discovery, and customer journeys.

• Establish and monitor SEO KPIs — organic sessions, rankings, impressions, CTR, revenue contribution, non-brand growth, technical health, indexation, crawl efficiency, and AI/citation visibility.

• Create scalable SEO frameworks that can be consistently applied across Resident brands, Ashley portfolio brands, and Newton Baby.

⛳️ Requirements

• Over 5 years of progressive, hands-on experience in SEO, covering technical SEO, on-page optimization, content SEO, ecommerce SEO, or organic growth.

• Extensive, practical knowledge of technical SEO, including crawlability, indexation, site architecture, JavaScript rendering, structured data, canonicals, redirects, XML sitemaps, robots.txt, internal linking, Core Web Vitals, and page performance.

• Significant experience managing on-page optimization across ecommerce and content settings, including keyword research, metadata, headings, schema, FAQs, content briefs, internal linking, content refreshes, and cannibalization analysis.

• Proficient in using Google Search Console, GA4, BigQuery, SEMrush, Screaming Frog, Botify, Ahrefs, BrightEdge, Profound, or similar tools.

• Excellent written and verbal communication abilities, capable of simplifying complex technical SEO concepts for non-technical audiences.

• You are proactive, consistently identifying opportunities and risks without prompting. You have a commercial mindset, understanding the connection between SEO, revenue, conversion, product discovery, and brand growth.

• Experience with ecommerce SEO, multi-brand websites, marketplace visibility, product feeds, or product-led organic growth is highly preferred.

🏝️ Benefits

• Remote-first workplace (since 2016!)

• Competitive salary

• Annual bonus potential

• Health, Vision & Dental Insurance

• HSA company contributions

• 401K with company match component

• “Take what you need” PTO.

• Wellness benefits

• Online learning resources & training

• WFH office and cell phone/internet stipend

• A FREE MATTRESS plus an awesome Friends and Family discount!