Manager, Digital Marketing – Islamic & Emirati Bank

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Overseeing the comprehensive marketing strategy and budget for Islamic & Emirati Banking in the UAE

• Directing the complete development and implementation of impactful marketing campaigns across various products and customer segments

• Crafting quarterly marketing strategies that align with business goals, Shariah principles & guidelines, and approved budgets

• Designing and executing integrated marketing campaigns throughout the UAE across both digital and offline channels for Islamic Banking and Emirati Banking products and services

• Managing the full cycle of New To Bank (NTB) & Existing To Bank (ETB) campaigns

• Evaluating campaign performance and customer insights to foster ongoing improvement and enhance ROI

• Keeping track of competitor activities and market trends within the Islamic Banking sector

⛳️ Requirements

• Relevant experience: a minimum of 7-10 years

• Experience with Islamic banking products

• Educational qualification: Bachelor’s degree (a Post Graduate degree would be advantageous)

• Proficiency in Arabic or the ability to communicate effectively in Arabic is considered a plus.

🏝️ Benefits

• Health insurance

• Retirement plans

• Flexible work arrangements

• Opportunities for professional development