Manager, Demand Generation – B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Play a vital role in growing Nielsen’s revenue and market share within our key growth intelligence portfolios, such as Nielsen ONE and Ad Intel.

• Design account-based marketing (ABM) strategies and multi-channel marketing initiatives to capture market intent and position Nielsen as the leading media intelligence provider globally.

• Implement a rigorous explicit and implicit dual-axis behavioral lead scoring framework to systematically assess engagement thresholds, intent signals, and demographic qualifiers.

• Develop, monitor, and maintain performance dashboards within Salesforce and marketing automation systems to meticulously audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and overall pipeline attribution.

• Advocate for data integrity, pipeline consistency, and form validation processes to enhance database quality and reduce data latency throughout the MarTech architecture.

• Serve as the primary day-to-day leader and operational manager for paid media and creative agency partners, guiding programmatic briefs, campaign deliverables, and financial performance evaluations.

⛳️ Requirements

• 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within the software-as-a-service (SaaS), data analytics, media intelligence, or corporate technology sectors.

• Proficient, hands-on experience in implementing, overseeing, and scaling account-targeted strategies using leading Account-Based Marketing platforms (specifically Demandbase or Marketo/HubSpot enterprise suites).

• Advanced analytical capabilities with extensive experience in interpreting complex cross-channel attribution metrics, creating performance tables, and managing Salesforce (CRM) environments.

• Structured, data-driven approach to multi-channel execution, including experience in piloting search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures.

• Exceptional ability to work collaboratively in complex matrix environments, securing operational buy-in from sales units, Revenue Operations, creative teams, and product lines.

• Professional-level proficiency in Google Workspace environments.

• Direct technical expertise with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery systems, and enterprise CRM infrastructures.

• Active working knowledge of AI platforms (e.g., Gemini, Claude, ChatGPT) to enhance workflow efficiency, data summary tasks, and initial content development.

• Native-level written and verbal English skills, with a proven ability to confidently present business analytics to executive leadership and establish stringent documentation protocols.

🏝️ Benefits

• Comprehensive health and wellness plans

• 401(k) with a Nielsen company match

• Generous paid time off

• Additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility