Manager – CRM Innovation

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of the CRM innovation roadmap by pinpointing opportunities to enhance customer engagement, personalization, retention, and operational efficiency.

• Investigate, assess, and pilot new CRM, AI, automation, and customer engagement technologies that can deliver measurable business results.

• Develop and validate proof-of-concepts prior to allocating engineering resources for full-scale development.

• Collaborate with CRM, Data Science, Product, Engineering, and Analytics teams to implement predictive models, personalization features, and advanced segmentation strategies.

• Spearhead experimentation initiatives to evaluate new CRM strategies, customer experiences, and technological solutions.

• Assist in evolving the CRM technology ecosystem, which includes platforms like Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, and other supporting technologies.

• Discover opportunities for workflow automation, campaign execution enhancement, and improved effectiveness of CRM programs.

• Convert innovative ideas into well-defined business cases, implementation strategies, and measurable success metrics.

• Keep abreast of industry trends in CRM, MarTech, AI, and personalization, introducing new concepts and capabilities to the organization.

⛳️ Requirements

• A minimum of 5 years of experience in CRM, Marketing Technology, Growth, Analytics, Product, or related roles focused on innovation.

• Comprehensive understanding of CRM strategy, customer lifecycle marketing, personalization, segmentation, and experimentation.

• Practical experience with platforms such as Braze, Segment, Snowflake, Amplitude, dbt, Movable Ink, or similar technologies.

• Proficient SQL skills and the capability to analyze data independently and assess business opportunities.

• Experience with A/B testing, experimentation frameworks, and data-driven decision-making processes.

• Familiarity with AI, predictive modeling, personalization, and other advanced customer engagement functionalities.

• Knowledge of APIs, customer data platforms, event tracking, and modern marketing technology ecosystems.

• Excellent communication skills, with the ability to articulate technical concepts in terms of business value.

• Inquisitive, proactive, and comfortable working in ambiguous environments where innovation and experimentation are encouraged.

• Experience in gaming, sports betting, eCommerce, subscription businesses, or other high-volume consumer sectors is a plus.

• Familiarity with Python, automation tools, or data science workflows is an advantage.

🏝️ Benefits

• Competitive salary and benefits.

• Flexible vacation policy.

• A hybrid/remote working environment.

• A startup culture supported by a stable global brand.