Loyalty Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Oversee and manage the Trade Loyalty Program, which includes partner support, rewards administration, and platform improvements.

• Design and implement engagement strategies aimed at boosting trade partner registration, activation, performance, repeat sales, and loyalty.

• Deliver actionable insights to the Sales Team and pinpoint opportunities for program optimization.

• Monitor and assess KPIs, budget, and expenses, while providing monthly performance reports to the Executive Committee.

• Collaborate with technical partners to execute enhancements for the Trade Loyalty Program.

• Supervise and manage the Guest Loyalty Program in conjunction with Marketing, Sales, Reservations, Operations, and CRM teams.

• Lead the enhancement of the Guest Loyalty Program platform alongside technical partners.

• Execute data-driven campaigns, rewards, personalized benefits, and incentives to encourage repeat guest bookings.

• Enhance guest communications in collaboration with the Marketing, Content, and Creative teams.

• Develop personalized campaigns aimed at increasing customer lifetime value and repeat sales.

• Track the performance of loyalty campaigns, report findings, and suggest data-driven modifications.

• Provide strategic insights and consistently refine both loyalty programs to maximize ROI.

• Manage and optimize the structure of global loyalty benefits.

• Coordinate guest loyalty benefits across the fleet with Country Managers, Cruise Directors, and Operations stakeholders.

• Sync trade benefits in the CRM with Sales Managers and Directors.

⛳️ Requirements

• A minimum of 5 years of experience in marketing, loyalty, or CRM.

• Preferably experienced within the travel, hospitality, or luxury sectors.

• Strong proficiency in loyalty program management and loyalty strategies.

• Proven track record of driving repeat sales through engagement, personalization, and relationship-building.

• Familiarity with CRM platforms like Zoho or Salesforce.

• Experience using email marketing platforms.

• Exceptional written and verbal communication abilities.

• Robust project management skills and capability to juggle multiple initiatives.

• Capacity to collaborate across global teams and various time zones.

• Excellent analytical and reporting capabilities.

• Experience collaborating with technical partners on program enhancements and platform upgrades.

• Ability to work remotely while ensuring effective communication and alignment with global teams.

• Fluency in English and Spanish is a bonus.

• Proficiency in French is appreciated.

🏝️ Benefits

• Independent Contractor Agreement.

• Remote work opportunity based in Europe.

• Access to rewards, personalized benefits, and incentives through the Guest Loyalty Program.