Lifecycle Marketing Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop a comprehensive lifecycle strategy encompassing prospecting, onboarding, engagement, retention, and winback efforts.

• Take ownership of and refine channel strategies including email, SMS, chatbots, direct mail, and in-app push notifications.

• Create a messaging framework and narrative strategy that directs the copy used across channels.

• Design and enhance complete customer journeys and critical touchpoints.

• Construct segmentation frameworks and personalization strategies utilizing behavioral and predictive insights.

• Establish a roadmap for testing and an experimentation strategy aimed at boosting performance.

• Define key performance indicators (KPIs), analyze trends, and convert data into actionable insights.

• Design lifecycle automation architecture to promote scalability and efficiency.

• Collaborate with Product, Data, and Growth teams to ensure lifecycle initiatives align with business objectives.

• Evaluate and review departmental tools to identify the best options.

• Conduct comprehensive research on competitors and industry trends related to lifecycle marketing.

• Oversee the complete ownership of the customer lifecycle strategy and the overall design of the customer journey.

⛳️ Requirements

• Minimum of 5 years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement strategy.

• Demonstrated success in creating and managing end-to-end customer journeys involving onboarding, engagement, retention, and winback.

• Practical experience in managing multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mail.

• Extensive background in segmentation, personalization, customer journey automation, A/B testing, and performance enhancement.

• Strong analytical capabilities with the aptitude to interpret customer data, recognize trends, and translate insights into actionable suggestions.

• Experience with CRM and lifecycle marketing platforms like Iterable, Intercom, MixPanel, or similar tools.

• Excellent project management and organizational skills, capable of handling multiple initiatives in a dynamic environment.

• Effective proactive communication skills, with a proven track record of keeping cross-functional stakeholders updated through timely and clear asynchronous communications.

• Must possess a personal computer and reliable high-speed internet for daily remote work operations.

🏝️ Benefits

• Remote-first environment, allowing you to work from any location of your choice.

• Unlimited paid time off for a healthy work-life balance.

• Paid non-working holidays based on your country of residence.

• Pro-rated 13th-month bonus available in select regions.

• Referral bonuses to encourage team growth.

• Financial support for online courses to further your professional development.

• Enjoy a fun and casual work atmosphere.

• Participate in employee engagement activities and virtual gatherings.