Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Florida, +3 more states.

📋 Description

• Create, test, launch, and enhance multi-channel lifecycle campaigns using Braze.

• Collaborate in the design and development of lifecycle campaign strategies.

• Convert lifecycle strategies and business goals into actionable campaigns.

• Formulate and implement structured A/B and multivariate testing approaches.

• Work cross-functionally with Lifecycle Strategy, Marketing Analytics, Product, Compliance, and Servicing teams.

• Assist in both Marketing and Servicing efforts throughout the customer lifecycle.

• Evaluate campaign performance and customer behavior to discover optimization possibilities.

• Aid in integrating digital lifecycle campaigns with Direct Mail initiatives.

• Ensure that all lifecycle campaigns and communications comply with regulatory and compliance standards.

⛳️ Requirements

• 3–5+ years of experience in lifecycle marketing within a B2C context.

• Strong practical knowledge of Braze is necessary.

• Demonstrated capability to independently execute multi-channel lifecycle campaigns.

• Experience in contributing to lifecycle campaign strategy and brainstorming.

• Strong analytical skills with a background in assessing campaign performance.

• Experience in designing and conducting A/B and multivariate tests.

• Familiarity with email development fundamentals.

• Experience working in regulated marketing settings.

• Excellent attention to detail and operational discipline.

🏝️ Benefits

• Generous paid time off.

• Competitive medical, dental, and vision insurance.

• 401K with company matching for employees in the US.

• Company-covered life insurance.

• Company-sponsored short-term and long-term disability.

• Access to mental health and wellness services.

• Company-funded volunteer time to contribute positively to your community.