Lifecycle Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of Lifecycle Strategy & Execution: Define the roadmap and implement hands-on campaigns throughout a significant part of the customer journey.

• Propel Data-Driven Targeting & Creative: Develop a clear point of view on audience segmentation using behavioral insights and real-time data.

• Spearhead the Testing Agenda: Independently create, size, and evaluate comprehensive A/B and multivariate tests.

• Enhance Cross-Product Growth: Create and expand strategic initiatives that facilitate customer movement across the product portfolio.

• Collaborate & Influence Cross-Functionally: Lead within the organization by partnering effectively with Data Science, Product, Creative, and Legal teams.

⛳️ Requirements

• A minimum of 6 years of marketing experience with a strong analytical focus.

• A degree in economics, engineering, statistics, mathematics, or equivalent experience.

• Demonstrated success in a 'test-and-learn' environment.

• Capability to develop a sharp, evidence-based perspective on audience, creative content, messaging, and timing.

• A proactive individual who takes full ownership of their work.

🏝️ Benefits

• Health, Dental, & Vision benefits alongside savings plans.

• Mac computers and a stipend for setting up a home office.

• Monthly reimbursement for internet and phone expenses.

• Employee Stock Purchase Plan.

• Restricted Stock Units (RSUs).

• 401(k) plan to assist in retirement savings with company matching.

• Comprehensive tuition reimbursement program.

• $1,000 travel benefit on each Earnie-versary to anywhere globally.

• Competitive annual PTO days.

• Generous parental leave policy.