Lifecycle Marketing Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of, map out, and continuously enhance Roofr's customer lifecycle by recognizing trends, drop-off points, and behavior-driven triggers.

• Collaborate with marketing and revenue teams to convert insights into funnel-specific campaigns that enhance activation, retention, and revenue growth.

• Develop and refine multi-touch, behavior-driven lifecycle campaigns through email, SMS, in-app messaging, sales sequences, and drip flows. Utilize segmentation, A/B testing, and performance analysis to iteratively improve outcomes over time.

• Work cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.

• Partner with Revenue Ops/Data teams to guarantee clean, actionable customer and campaign data, facilitating effective automation and personalization.

• Manage campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, monitoring activation, engagement, retention, and upsell metrics, and converting findings into actionable optimizations.

⛳️ Requirements

• A minimum of 4 years of experience in lifecycle marketing, email marketing, or marketing operations/automation within a startup SaaS environment.

• Proven track record in building, launching, and optimizing cross-channel customer journeys. You are comfortable taking ownership of the build process, not just the design.

• Experience in supporting both PLG and sales-assisted growth strategies, encompassing activation sequences and usage-based triggers, as well as expansion, upsell, churn prevention, and retention initiatives that complement a fast-paced sales funnel.

• Practical experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar platforms.

• Comprehensive understanding of best practices in email, SMS, and in-app messaging, including segmentation and experimentation, which involves designing, executing, and interpreting your own lifecycle tests.

• Strong analytical abilities with experience in translating product usage and behavioral data into actionable lifecycle strategies.

• Exceptional communication and collaboration skills to foster alignment across teams.

• Demonstrated use of AI tools in your daily workflow for content creation, campaign analysis, and optimization, enabling faster movements, more iterations, and deeper insights.

🏝️ Benefits

• The first week of employment is mandatory PTO! Begin your journey with Roofr by unwinding and recharging - we’ll see you in week two!

• Enjoy one Friday off each month (we refer to these as our laundry days!).

• The company observes a paid shutdown for the week between Christmas and New Year’s.

• Flexible time off policy.

• 80% employer-covered benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada.

• RRSP/401k matching available.

• Generous parental leave policy.

• Annual company retreat featuring engaging team-building activities.

• Extensive learning and development opportunities to support your career growth.

• Home office setup stipend provided.

• Internet and phone allowance included.

• Remote-first workplace culture.

• Weekly paydays every Friday!