Lifecycle Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete lifecycle campaigns strategy from start to finish.

• Lead and cultivate a high-performing team.

• Supervise the execution of integrated campaigns.

• Implement AI and System Building to enhance experimentation velocity and maximize team impact.

• Influence how PandaDoc interacts with customers across its owned channels.

• Collaborate with various departments within the marketing organization and beyond.

• Advocate for the technical and operational requirements of the team.

• Develop strategies for both operational motions.

⛳️ Requirements

• Minimum of 6 years of experience in B2B lifecycle or integrated campaigns marketing, including at least 3 years in leadership roles developing high-performing teams.

• Proven record of creating lifecycle programs that yield measurable business results in MQLs, pipeline, activation, retention, and revenue.

• Strong analytical capabilities: able to analyze campaign data, discern performance drivers or inhibitors, and formulate an experimentation strategy.

• Familiarity with AI-driven marketing tools integrated into your workflow.

• Practical experience with marketing automation platforms and CRM systems.

• A systems thinker’s perspective on the customer journey.

• Experience in a dual-motion B2B setting is highly advantageous.

• Ability to function effectively at both strategic and execution levels.

• Excellent cross-functional relationship-building skills.

• Comfortable dealing with ambiguity and proactive in taking action.

• A genuine curiosity about customers: understanding what drives their adoption, retention, and growth.

🏝️ Benefits

• Employees may have the opportunity to purchase company stock or receive annual bonuses.

• Employees and their families can enroll in the company's medical, dental, vision, short & long-term disability, life insurance, FSA, and 401k plans.

• Employees will receive over 13.34 hours of paid time off each month.

• Includes 6 self-care days.

• A dedicated PTO day for birthdays.

• 12 company-paid holidays each year.