Lifecycle & Campaign Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of campaign strategy throughout the prospect and customer lifecycle, including seasonal initiatives, reengagement efforts, upselling, and pipeline support.

• Generate campaign ideas, write or oversee copy, and manage the creative process from the initial brief to final distribution.

• Create and uphold a systematic testing agenda that yields documented insights and fosters meaningful change.

• Collaborate with Product Marketing Management (PMM) to convert messaging frameworks into lifecycle campaigns, ensuring that feedback from campaigns informs strategic decisions.

• Work in tandem with the Lifecycle Marketing Manager to develop a cohesive, comprehensive lifecycle marketing engine.

⛳️ Requirements

• 3–5 years of experience in lifecycle, campaign, or growth marketing with direct accountability for conversion metrics.

• Proficient writer capable of producing engaging email and in-app copy that is clear, aligns with brand standards, and is designed for conversion.

• Practical experience with HubSpot, Intercom, or a similar Marketing Automation Platform (MAP), with a thorough understanding of how lifecycle programs operate from start to finish.

• Designed and executed structured experiments with defined hypotheses and measurable results.

• Skilled in extracting performance data, interpreting it effectively, and making informed decisions based on it.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Generous paid parental leave.

• Flexible paid time off (PTO) to allow for necessary recharging.

• Local retirement or savings plans (e.g., 401(k) in the U.S.).

• Opportunities for equity and ownership.