Lead Product Manager, GEO – Earned Media Reporting

📋 Description

• Take ownership of the reporting product strategy: Define and enhance Stacker’s client reporting roadmap, initially emphasizing GEO/AI visibility and ultimately expanding into a complete reporting suite.

• Lead feature development from inception to launch: Draft clear PRDs and user stories, prioritize initiatives, and collaborate with engineering and design teams throughout development, QA, and release phases.

• Create impactful AI visibility reporting: Establish the methodologies, metrics, visualizations, and client narratives that assist brands in understanding performance within AI search ecosystems.

• Collaborate closely with Data Science: Analyze reporting data across stories and campaigns to discover insights that enhance product experiences, support case studies, and inform educational content.

• Drive client-informed product discovery: Observe feedback trends, conduct beta programs, and synthesize client use cases to pinpoint opportunities, friction points, and prioritize the roadmap.

• Align stakeholders throughout the organization: Keep leadership, client-facing teams, and cross-functional partners updated on roadmap decisions, release schedules, and long-term investments.

• Stay informed on the evolving SEO and GEO landscape: Monitor industry trends, competitive tools, and changes in AI-driven discovery to guide strategic product direction and investment opportunities.

• Enhance external ecosystem relationships: Foster productive partnerships with SEO/GEO tool providers and industry experts to stay ahead of emerging themes and feature opportunities.

⛳️ Requirements

• Over 4 years of experience in product management, client reporting and analytics, agency SEO, or similar product-building roles, preferably within media, data, or marketing technology.

• Strong knowledge of the SEO, content marketing, martech, and AI visibility (GEO) ecosystem.

• Practical experience with tools such as Ahrefs, Semrush, Similarweb, Profound, Airops, Peec.ai, or other comparable SEO/GEO platforms.

• Understanding of AI search dynamics—including LLMs, retrieval systems, and citations—and how these elements relate to content strategy, PR, earned media, and SEO.

• Proven track record in leading strategic, cross-functional initiatives and influencing stakeholders across various teams.

• Analytical proficiency and comfort working directly with datasets using tools like Google Sheets, SQL, or BI platforms to assess methodologies and derive insights.

• Exceptional written and verbal communication skills, including experience presenting to senior stakeholders and client-facing teams.

🏝️ Benefits

• 💸 Equity Program

• 🏖 Unlimited PTO

• 🏡 100% Remote

• 👶 3 Months Paid Parental Leave

• 💰 401(k) Match

• 🏥 Full Health & Dental Coverage

• 🛡️ Life Insurance & Short-Term Disability

• 🎉 Team Culture, Events & Retreats