Lead Media Buyer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the comprehensive paid media strategy across TikTok and other paid social platforms (Meta, etc.).

• Lead the planning, structure, and execution of campaigns across various DTC client accounts.

• Establish performance benchmarks (CPA, ROAS, MER) and ensure consistent achievement or enhancement.

• Aggressively scale accounts while ensuring efficiency and profitability.

• Analyze performance metrics for TikTok Shop, attribution, and full-funnel metrics to shape strategy.

• Direct testing frameworks for creatives, audiences, offers, and landing pages.

• Collaborate closely with creative strategists to drive high-performing ad concepts and iteration cycles.

• Identify growth opportunities and proactively present strategic recommendations to clients.

• Develop and refine internal playbooks, processes, and best practices for media buying.

• Quickly troubleshoot performance issues and implement scalable solutions.

• Mentor and support junior media buyers by providing feedback and guidance on campaign management.

• Review account performance and uphold high standards across all managed accounts.

• Assist in training new hires on platform best practices, tools, and internal procedures.

• Contribute to the development of a high-performance, data-driven media buying team.

⛳️ Requirements

• 4–6+ years of experience in paid media buying, with a strong emphasis on TikTok expertise.

• Demonstrated success in scaling DTC brands with substantial monthly advertising budgets.

• In-depth knowledge of TikTok Ads Manager, TikTok Shop, and performance metrics.

• Strong understanding of attribution (platform versus blended ROAS, MER, incrementality).

• Experience in leading strategy across multiple accounts or brands.

• Highly analytical, with the ability to convert data into actionable insights.

• Excellent communication skills, with experience in presenting to clients or stakeholders.

• Comfortable working in a fast-paced, test-driven environment.

🏝️ Benefits

• Flexible work arrangements.

• Professional development opportunities.