Lead Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete briefing process for all creative projects entering production.

• Maintain an ongoing content backlog filled with new concepts that are ready for briefing.

• Achieve monthly objectives for generating new concepts.

• Collaborate with the paid media team to analyze creative performance data.

• Document successful strategies in the creative playbook.

• Regularly conduct research on competitive creative approaches.

• Oversee the entire process of managing LP's UGC creator pipeline.

⛳️ Requirements

• Over 5 years of experience in owning direct response creative strategy and performance media buying.

• Deep understanding of hook identification and targeting specific personas.

• Proficient in writing briefs that are ready for production.

• Fluency in performance data analysis.

• Experience managing UGC creators from sourcing to final delivery.

• Capability to work across various verticals and formats concurrently.

• Strong copywriting skills for scripts, hooks, headlines, and ad copy.

• Experience utilizing AI tools for developing creative strategies.

🏝️ Benefits

• Base salary is aligned with market rates for the closest major metropolitan area.

• Compensation package includes a profit-sharing bonus.

• Competitive benefits.