Junior Performance Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the daily oversight of primary paid acquisition channels or Demand-Side Platforms (DSPs) such as Meta, TikTok, Google, etc.

• Aid in the development of scalable acquisition funnels by ensuring accurate tracking implementation and collecting data insights.

• Actively engage in the testing process by preparing new ad concepts, organizing creative assets, and conducting audience tests.

• Monitor campaign and funnel performance using our primary tools (Voluum, GA4, internal dashboards) and promptly highlight any significant changes or performance discrepancies.

• Extract, clean, and organize performance data (CPA, ROAS, retention) to assist in weekly and monthly strategic evaluations.

• Maintain and update internal reporting documents and dashboards regularly.

• Support the creative briefing process by collecting performance data and communicating necessary asset modifications and successful strategies to the content team.

• Collaborate with Product and Content teams to facilitate the launch and testing cycles for landing pages, concentrating on improving conversion rates.

• Assist in documenting and implementing systems designed to enhance the speed of creative testing and minimize fatigue.

• Establish initial connections with key traffic source representatives, aiding the Senior team in managing communications and reporting performance metrics.

• Research and document potential new acquisition opportunities (networks, formats, tools, etc.).

• Stay informed about platform regulations, policy updates, and algorithm changes.

⛳️ Requirements

• At least 1 year of experience in performance marketing or user acquisition is required.

• You have explored and understand the fundamental structures of major advertising platforms (such as Meta, TikTok, Google, etc.).

• Ability to rapidly learn and master new software, dashboards, and platform interfaces.

• You have a keen sense of what makes an ad hook effective, along with strong analytical skills (comfortable with data/Excel) to translate data into creative briefs.

• Familiarity with basic online marketing metrics (CPM, CTR, CPA) is a plus.

• Experience with any analytics or tracking tool (e.g., GA4, Voluum, or fundamental platform reporting setups) is beneficial.

• Background in sensitive or regulated sectors (e.g. dating, femtech, telehealth, etc.) is advantageous.

• Strong communication skills: You are fluent in English and can express thoughts and findings clearly.

• Driven & Accountable: You are motivated, take full ownership of your responsibilities, and are committed to achieving your goals.

• Action-oriented: You thrive in a dynamic environment and prioritize execution and speed.

• Curious & Detail-oriented: You are meticulous with data and possess a strong desire to understand the reasons behind performance outcomes.

• Humble learner: You actively seek feedback and are eager to advance in the field of paid acquisition.

🏝️ Benefits

• Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset.

• Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses + unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available for up to three family members).

• Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected.

• Learning Budget: Dedicated funds to support your professional development: courses, books, conferences, events, or certifications.

• Equipment: Company laptop provided + monitor budget up to 250 USD for your workspace setup.

• AI Tools Access: Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tool needed to excel at your job, enhance your ideas, and streamline your workflows.