Junior Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, manage, and segment contact databases using: Emma

• GoHighLevel (GHL)

• Comparable CRM and marketing automation platforms

• Design, schedule, test, and launch email and SMS campaigns

• Coordinate updates for campaigns, revise content, and segment audiences

• Monitor campaign responses and assist with follow-up activities as needed

• Ensure the accuracy of communications, operational links, and maintain clean customer data

• Oversee inbound leads and customer inquiries generated from marketing campaigns and digital channels

• Keep precise records of customers and prospects within company systems

• Aid in communication with potential customers and franchise candidates

• Support onboarding processes and customer welcome communications

• Contribute to maintaining a superior customer experience across all interactions

• Supervise marketing automation systems and CRM workflows

• Identify and report on: Automation issues

• Workflow inconsistencies

• Platform errors

• Data discrepancies

• Assist with platform maintenance, database organization, and user access management

• Ensure that marketing systems and customer records are kept updated and well-organized

• Support LinkedIn outreach campaigns and engagement initiatives

• Monitor incoming messages and inquiries

• Assist in campaign launches and optimize outreach efforts

• Track outreach effectiveness and recurring engagement metrics

• Help maintain organized lead tracking and campaign reporting

• Prepare weekly and monthly reports on marketing performance

• Track: Campaign performance

• Lead activity

• Customer engagement metrics

• Outreach performance

• Keep organized records of marketing activities and results

• Offer recommendations and insights based on campaign performance data.

⛳️ Requirements

• 1–3 years of experience in: Marketing

• Customer success

• Communications

• Marketing operations

• Business operations

• Related fields

• Strong organizational and time management skills

• Excellent written and verbal communication skills

• Experience with: CRM systems

• Email marketing platforms

• Marketing automation tools

• High attention to detail and multitasking capabilities

• Proficiency in: Google Workspace

• Microsoft Office

• Comfortable with learning and adapting to new software platforms

• Ability to work independently in a remote setting

• Preferred Qualifications

• Experience with: Emma

• GoHighLevel (GHL)

• Similar marketing automation platforms

• Familiarity with LinkedIn outreach and lead generation workflows

• Experience supporting: Hospitality businesses

• Luxury brands

• Membership-based businesses

• Franchise organizations

• Basic understanding of marketing analytics and reporting.

🏝️ Benefits

• Comprehensive health and wellness benefits

• Flexible work environment

• Opportunities for professional development and growth

• Collaborative team culture

• Access to cutting-edge tools and technologies