Integrated Campaigns Manager – Stablecoins, Crypto, Bridge

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the comprehensive campaign strategy and planning for Stripe’s stablecoin and crypto offerings, including Bridge, while leading the global, cross-functional initiatives for activation and impact.

• Collaborate with communications, product marketing, channel teams, regional and field marketing, partner marketing, and sales teams to craft and execute effective campaigns.

• Work alongside regional marketing to ensure campaigns are locally relevant and provide guidance on their implementation.

• Execute campaigns through various channels including digital, web, email, online events, direct mail, social media, events, and sales initiatives.

• Create campaign materials and content sets, such as whitepapers, guides, blogs, checklists, interactive content, and promotional offers.

• Utilize or suggest leading tools to enhance or expedite campaign functionality.

• Serve as an authority on the target audience and solutions, promoting market trends, competitive context, and customer insights.

• Monitor, analyze, and report on campaign performance metrics, focusing on lead generation, pipeline development, and target account penetration.

• Regularly share insights from campaigns to enhance overall campaign effectiveness.

⛳️ Requirements

• Over 8 years of enterprise B2B marketing experience, encompassing integrated campaigns, content marketing, regional or field marketing, and/or account-based marketing, with a proven record of increasing scope.

• In-depth understanding of the fintech industry landscape, including trends and technology.

• Demonstrated expertise in collaborating with regional marketing and sales teams to build, expand, and nurture pipeline.

• Strong analytical skills, with the ability to create, interpret, and refine measurement tools and data.

• Outstanding presentation, writing, and communication abilities, particularly when engaging with executive stakeholders.

• Capability to navigate ambiguity, assess and recommend solutions, and foster clarity among diverse global stakeholder groups.

• Proficient in developing campaigns and programs from inception, coordinating numerous elements across various functions.

• Experience in leading and managing large, intricate global campaigns or programs.

• Skilled in interpreting, analyzing, and conveying campaign performance in relation to marketing and sales KPIs.

• Proven history of creating global campaigns and delivering campaign playbooks for international localization and execution.

• Familiarity with modern storytelling and content trends, with the ability to incorporate them into campaign strategies.

• Demonstrated agility, an iterative working style, proficiency with AI, and comfort in ambiguous and high-growth environments.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible work arrangements.

• Opportunities for professional development and career advancement.

• Engaging and inclusive company culture with team-building events.