Influencer Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and implement influencer marketing strategies that enhance brand visibility, engagement, and sentiment within the U.S. market.

• Discover, onboard, and oversee macro and mid-tier influencers.

• Supervise an Influencer Executive, offering direction and support.

• Manage the development of influencer content and the execution of campaigns.

• Collaborate closely with the Social Media Lead to synchronize campaign strategies.

• Work in partnership with internal creative, strategy, and international teams.

• Track and evaluate campaign performance and audience sentiment.

⛳️ Requirements

• 3–5+ years of experience in influencer marketing, ideally in the luxury, fashion, or lifestyle sectors.

• Proven track record of successfully implementing influencer campaigns in the U.S.

• Experience working across various markets.

• Comprehensive knowledge of social media platforms (Instagram, TikTok, YouTube, Meta).

• Understanding of both paid and organic influencer integration.

• Experience in managing relationships with influencers and creators.

• Proficient in content planning and ideation.

• Familiar with influencer and social analytics platforms (such as CreatorIQ, Tagger, Traackr, or similar).

• Strong grasp of reporting metrics, including Engagement Rate (ER%), Cost per Metric (CPM), Earned Media Value (EMV), and sentiment analysis.

• Experience in providing weekly and monthly reports to clients or senior stakeholders.

• Excellent communication and presentation abilities.

• Highly organized and detail-oriented.

• A proactive, strategic thinker who keeps up with emerging trends.

🏝️ Benefits

• Health insurance

• Flexible working arrangements