Industry Marketing Manager – MEP and Structural Engineering

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee Autodesk’s global marketing strategy for the Building Engineering sector.

• Identify the needs, motivations, and challenges faced by structural and MEP engineering audiences.

• Create personas, value propositions, positioning, and messaging related to structural design, building systems engineering, analysis, coordination, and sustainability workflows.

• Act as the internal advocate and subject-matter expert for the Building Engineering audience.

• Conduct customer research, analyze engineering workflows, assess competitive landscapes, and evaluate market trends.

• Convert insights into actionable frameworks, ideal customer profiles (ICP) definitions, and audience-specific narratives.

• Develop customer success stories, case studies, webinars, thought leadership pieces, and point-of-view content.

• Foster relationships with structural and MEP customers to obtain proof points for productivity, quality, sustainability, and coordinated delivery.

• Plan and implement multichannel, comprehensive campaigns in collaboration with Campaign Development and Demand Generation teams.

• Establish campaign objectives, success metrics, and core messages; track performance and adjust strategies with the analytics teams.

• Enhance engineering-focused content across owned, earned, and paid media channels.

• Align marketing initiatives with go-to-market strategies in partnership with sales, technical sales, and industry strategy teams.

• Develop audience-focused sales enablement materials to facilitate pipeline generation and account engagement.

• Collaborate with product, marketing, public relations, web, events, and education teams.

• Share the Building Engineering audience strategy, market potential, and key insights internally.

• Represent the audience during planning cycles, cross-functional projects, and campaign development sprints.

⛳️ Requirements

• 5+ years of experience in product marketing, industry marketing, or segment marketing.

• Experience in SaaS and B2B environments is preferred.

• In-depth understanding of AEC industry trends and the needs of engineering professionals.

• Proven ability to create audience-specific positioning, messaging, and marketing strategies.

• Experience in planning and executing successful product launches, including go-to-market strategies.

• Strong analytical capabilities and a knack for making data-driven decisions.

• Ability to define, monitor, and analyze key performance and financial indicators.

• Excellent presentation skills and the ability to convey strategies, plans, and results to stakeholders at all levels.

• BA/BS degree is required.

• An MBA or equivalent experience is advantageous.

🏝️ Benefits

• Annual cash bonus may be included.

• Commissions may be offered for sales positions.

• Stock grants may be provided.

• Comprehensive benefits package available.

• In-person onboarding and/or in-person ID verification may be necessary.

• A culture of belonging where everyone can thrive.