Industry Marketing Lead – Franchises

This is a fully remote position, open to applicants in California.

📋 Description

• Enhance visibility, generate demand, and drive revenue growth within the franchise ecosystem.

• Formulate and implement Pilot's marketing strategy tailored for the franchise industry.

• Create industry-specific messaging and compelling value propositions.

• Design and carry out integrated campaigns that cultivate a robust pipeline.

• Develop content to establish Pilot as a credible authority in franchise finance.

⛳️ Requirements

• 7-10+ years of experience in B2B marketing, vertical marketing, product marketing, or demand generation targeting franchises.

• In-depth knowledge of franchise economics, franchise operations, and multi-unit business models.

• Proven experience collaborating with franchise associations and participating in industry events.

• Background in marketing to franchise businesses, multi-location operators, SMBs, or professional services organizations.

🏝️ Benefits

• Competitive benefits package that includes additional wellness perks.

• Flexible vacation and time-off policy.

• Observance of all federal holidays.

• Parental leave for both birthing and non-birthing parents – 100% pay for 12 weeks.

• 401(k) plan.