Head of Performance, AI Tooling

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Greetings! 👋

• We are Hedepy, an emerging scale-up and a frontrunner in comprehensive mental health support programs for individuals and organizations throughout Central & Eastern Europe. Currently, we have over 60 team members working remotely across Europe, united by our mission to make psychotherapy accessible to everyone who needs it. In 2025, we facilitated more than 300,000 therapy sessions, and we’re just getting started.

• Roman, our COO, is in search of a Head of Performance to take complete ownership of our paid acquisition strategy, applying a sharp and innovative approach to the craft.

• 🚀 Your mission

• - Manage the entire performance marketing function across our CEE markets, from strategy development to execution and results delivery.

• - Execute and optimize paid channels (Meta, Google, and beyond) with a strong emphasis on sustainable CAC and growth.

• - Utilize AI tools as a fundamental part of your workflow, whether for creative testing, audience analysis, reporting, or iteration. We seek someone who is truly proficient in this area, rather than merely curious.

• - Serve as the critical link between data, AI outputs, and real decision-making. You possess the insight to discern when to trust the signal and when to question it.

• - Collaborate cross-functionally with product and content teams to align paid performance with the broader marketing funnel.

• - Contribute to shaping the future of this function as Hedepy scales, including decisions regarding team expansion and structure.

⛳️ Requirements

• 💡 What we're looking for in you

• Must-have:

• - A minimum of 2 years of hands-on performance marketing experience, with direct accountability for results (CAC, ROAS, budget).

• - Demonstrated experience managing campaigns in Meta Ads Manager and Google Ads at significant budget levels.

• - Proven track record in developing AI agentic systems and programmatic automation (e.g., Claude Code, API integration) beyond basic chat-based interactions.

• - Strong analytical capabilities: ability to analyze campaign data, identify trends, and make swift independent decisions.

• - Strategic "Player-Coach" mindset: able to function as a solo contributor while fully responsible for agency management, future team design, and recruitment.

• - Proficient in English (B2+), both written and spoken, as we are an international team representing over 10 countries.

• - Native proficiency in one of the following languages: Czech, Slovak, Hungarian, Polish, Romanian.

• - Residing in the EU (necessary for freelance contract).

• Nice to have:

• - Experience in regulated or sensitive sectors (healthcare, fintech, legaltech, etc.).

• - Experience in establishing or revamping a performance marketing function from the ground up.

• - Familiarity with AI-generated creative workflows at scale (e.g., dynamic ad creative, automated copy testing).

• - Knowledge of additional paid channels beyond Meta and Google (TikTok Ads, LinkedIn Ads, programmatic).

🏝️ Benefits

• 🤝 Why join us?

• - Complimentary psychotherapy sessions on Hedepy.

• - A remote-first work environment that supports asynchronous collaboration.

• - A streamlined, direct team where your contributions will have a noticeable impact from day one.

• - Close collaboration with Roman (COO) on growth strategies.

• - An international team from over 10 countries.

• - Exciting team-building activities and workations! ☀️