Head of Paid Media

This is a fully remote position, open to applicants in Macedonia.

📋 Description

• Develop and implement thorough paid media strategies across various channels including search, social, display, and new platforms.

• Oversee and refine substantial budgets to achieve ambitious CAC, ROAS, and LTV objectives.

• Direct the complete campaign lifecycle, from initial strategy and audience segmentation to creative briefing and technical execution.

• Examine performance metrics to detect trends, extract insights, and adjust campaign strategies in real-time.

• Work collaboratively with internal creative and product teams to ensure messaging aligns with customer personas and landing page experiences.

• Remain updated on ad-tech innovations, platform changes, and privacy regulations to maintain a competitive edge.

⛳️ Requirements

• A minimum of 5 years of experience managing high-growth paid media accounts.

• Demonstrated success in scaling monthly budgets while ensuring efficiency and achieving performance KPIs.

• In-depth technical knowledge of platforms including Google Ads, Meta Business Suite, LinkedIn Ads, and TikTok Ads.

• Strong skills in web analytics tools and attribution modeling.

• Exceptional communication abilities to convert complex data into actionable insights for executives.

• Nice-to-Haves

• Experience in a fast-paced agency environment.

• Familiarity with SQL or advanced data visualization tools (e.g., Tableau, Looker).

• Knowledge of conversion rate optimization (CRO) and A/B testing frameworks.

🏝️ Benefits

• 💻 Fully Remote: Work from anywhere with international teams

• 🤝 Peer Community: Connect with high-performing professionals in our network

• 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

• 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals