Head of Paid Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Guide and enhance the skills of our junior team members.

• Develop processes, documentation, and workflows that encompass campaign best practices, strategy formulation, and performance enhancement.

• Ensure that every SEM Specialist executes campaigns at a high standard.

• Supervise the creation, implementation, and optimization of paid marketing campaigns across various platforms.

• Collaborate with vertical leads to gain a comprehensive understanding of their categories, targets, and priorities.

• Address any challenges or concerns arising from the senior team, vertical leads, and junior team members.

• Keep senior management and vertical leads informed about key opportunities, potential risks, and other essential factors impacting the growth of their business vertical.

• Establish and nurture relationships with buy-side partners to ensure that paid marketing accounts are healthy and utilizing the best available products and strategies.

• Oversee your team’s staffing, allocation, and overall capacity.

• Assign responsibilities to ensure performance goals are met and team objectives are achieved.

• Lead the team to reach targeted performance KPIs.

• Promote a culture of collaboration and excellence.

• Apply data-driven analysis of paid marketing performance, along with strategic recommendations for ongoing improvement.

• Identify trends and insights within paid marketing campaigns to uncover areas for growth or enhancement.

• Work with cross-functional teams to ensure that tracking, data, and reporting fulfill the necessary requirements for your team to optimize and scale paid marketing efforts.

⛳️ Requirements

• A minimum of 12 years of proven experience in SEM, focusing on Google and Microsoft ads.

• At least 5 years of experience in a leadership position.

• Proficient in website analysis using various analytics tools, including Google Analytics and internal reporting tools.

• Expertise in managing large-scale SEM accounts across diverse business verticals.

• Capability to create testing structures and compile deliverables based on performance for the team and management.

• Exceptional verbal and written communication skills.

• Proficient in MS Excel, PowerPoint, and Word.

• Experience in delivering paid social, native, or display campaigns is a plus.

🏝️ Benefits

• A day off on the 3rd Friday of every month (providing one long weekend each month).

• Monthly Wellness Reimbursement Program to support health and well-being.

• Monthly Office Commutation Reimbursement Program.

• Paid paternity and maternity leaves.