Head of Growth – Performance Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and implement a comprehensive growth strategy encompassing paid, organic, email, and lifecycle marketing.

• Act as the primary copywriter responsible for creating all advertisements, emails, landing pages, social media content, and product messaging.

• Conduct experiments, assess performance, and refine messaging as well as media effectiveness.

• Take full ownership of all growth initiatives from beginning to end—strategy, execution, and iteration.

• Manage acquisition, activation, and retention strategies, including messaging, positioning, funnel design, creative strategy, and media buying (budget, channel mix, optimization).

⛳️ Requirements

• 7–10+ years of experience in direct response copywriting along with performance and growth marketing, preferably in B2B SaaS.

• Demonstrated success as the lead copywriter for multi-channel marketing campaigns.

• Native-level proficiency in English (C2) with outstanding clarity, persuasive abilities, and storytelling skills.

• Comprehensive knowledge of B2B sales funnels, buyer psychology, and conversion rate optimization (CRO).

• Proactive, hands-on operator who is comfortable managing all aspects independently.

• Strong proficiency with tools such as HubSpot, Marketo, Google Analytics, SEMrush, WordPress, etc.

• Highly organized, analytical, and capable of delivering results under pressure.

• Bonus: certifications from Copyhackers, HubSpot, Google Ads.

🏝️ Benefits

• Complete ownership: you will be the marketing department.

• Strategic autonomy with the capability to implement your ideas immediately.

• Opportunity to build the messaging and growth engine from the ground up.

• Remote-first approach with a fast-paced, dynamic culture.

• Competitive salary, performance bonuses, and significant opportunities for career advancement.