Head of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the overall growth performance across acquisition, retention, funnel efficiency, and sustainable scaling.

• Formulate and implement growth strategies encompassing paid media, lifecycle marketing, landing pages, creative testing, and customer experience.

• Direct and enhance paid media performance across platforms such as Meta, Google, YouTube, and other emerging channels.

• Establish and uphold structured experimentation roadmaps for various audiences, offers, funnels, landing pages, creative elements, and retention initiatives.

• Collaborate closely with the Creative team to establish testing priorities, brief high-performance concepts, and steer creative direction based on performance insights and customer data.

• Track MER, CAC, LTV, contribution margin, retention metrics, and other essential growth indicators to facilitate informed decision-making.

• Discover and prioritize new growth opportunities in acquisition, conversion rate optimization, retention, and post-purchase experiences.

• Manage growth reporting, dashboards, forecasting, and conduct weekly performance reviews for leadership.

• Develop scalable systems, processes, and operational frameworks that support ongoing company growth.

⛳️ Requirements

• Over 6 years of experience in growth, performance marketing, or acquisition leadership within rapidly growing DTC brands.

• Demonstrated experience in owning and scaling growth performance, with accountability for MER, CAC, LTV, and profitability.

• Extensive knowledge of paid media platforms, including Meta and Google, with experience managing substantial advertising budgets.

• Strong grasp of attribution, full-funnel strategy, subscription dynamics, lifecycle marketing, and retention performance.

• Proven experience in closely collaborating with Creative teams to enhance performance through testing, iteration, and content strategy.

• Highly analytical with exceptional strategic judgment, capable of translating complex data into clear decisions and actionable insights.

• Excellent leadership, communication, and cross-functional collaboration abilities.

• Comfortable working independently in a fast-paced, high-growth remote setting.

🏝️ Benefits

• Competitive Compensation – We provide a robust salary and benefits package designed to attract top talent.

• Remote Work Environment – Our team operates remotely, offering complete flexibility to work from home.

• Autonomy & Ownership – You will have the freedom to manage your own systems and create a tangible impact.

• Time Off – 15 PTO days per year (prorated), 9 company holidays, plus an additional day off for your birthday.

• Parental Leave – Generous paid parental leave for expanding families.

• Health Benefits – Full premium coverage for health, dental, and vision plans, with 25% coverage for dependents.

• 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation).

• $200 Annual Superpower Membership.

• Growth & Development – We are committed to your professional development with continuous learning opportunities.