Head of Ecosystem Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the ecosystem marketing strategy.

• Manage the positioning and understanding of Alpen EVM among partners and the wider ecosystem.

• Create a coherent narrative and brand strategy that aligns with partnership and distribution objectives.

• Develop and implement strategies that attract inbound interest from relevant ecosystem stakeholders.

• Ensure that marketing initiatives are closely aligned with the business development pipeline and partnership KPIs.

• Lead the production of impactful content, including reports, thought leadership pieces, and ecosystem narratives.

• Build upon successful content formats to consistently generate inbound interest and increase awareness.

• Convert intricate technical concepts into engaging, ecosystem-relevant stories.

• Identify and prioritize key conferences, events, and channels.

• Scale content formats that effectively drive inbound interest and foster ecosystem engagement.

• Promote strategic involvement in key moments that are crucial for ecosystem growth.

• Collaborate closely with business development to comprehend distribution and partnership objectives.

• Transform those objectives into potent marketing strategies and campaigns.

• Oversee inbound demand and ecosystem visibility, while business development manages partner relationships and deal execution.

• Provide a strong perspective on how Alpen should approach the market within the ecosystem.

• Continuously enhance positioning, channels, and programs based on performance results.

⛳️ Requirements

• Ecosystem / Partnership-Oriented Marketing: Proven experience in driving growth through partnerships, platforms, or ecosystem strategies.

• Strategic + Hands-On: Capable of defining strategy and executing directly within a fast-paced environment.

• Strong Positioning & Narrative Skills: Skilled at translating complex technical concepts into clear and persuasive market narratives.

• Content-Led Growth: Experience in building content engines that generate inbound interest (such as reports and thought leadership).

• Industry Presence: Strong intuition regarding industry moments, events, and distribution channels that impact targeted partner segments.

• Cross-Functional Collaboration: A strong cross-functional collaborator, engaging with business development, leadership, and technical teams to shape strategy and achieve results.

• Bonus Experience: Familiarity with crypto, fintech, or developer ecosystems.

• Established relationships within relevant media, conferences, or ecosystem players.

• Background in working with infrastructure or protocol-level products.

🏝️ Benefits

• Impact: Contribute to shaping the evolution of Bitcoin into a programmable financial system.

• Ownership: Define and establish a vital function from the ground up.

• Leverage: Direct influence on ecosystem growth and strategic partnerships.

• Team: Collaborate with world-class engineers and researchers in the fields of crypto and distributed systems.