Head of Digital and Growth Marketing

This is a fully remote position, open to applicants in California.

📋 Description

• Design and lead the strategic roadmap for all digital channels, lifecycle initiatives, demand programs, growth experiments, and website strategy.

• Prioritize efforts to optimize acquisition, activation, adoption, and expansion across our enterprise, mid-market, and SME segments.

• Collaborate closely with Sales, Product, RevOps, and Marketing teams to ensure alignment on outcomes and performance metrics.

• Support commercial acquisition and growth strategies through ABM/ABN programs, paid media, and conversion rate optimization (CRO).

• Cultivate a culture of experimentation: formulate hypotheses, conduct tests, and scale successful approaches.

• Partner with a variety of experts to establish activation, engagement, and expansion strategies.

• Oversee the marketing technology strategy and roadmap, encompassing automation, analytics, and integrations.

• Manage vendors, contractors, and external development resources to effectively implement website and stack execution.

• Lead a small, impactful in-house team focused on Demand, Website, and Operations.

⛳️ Requirements

• Over 8 years of experience in digital marketing, growth, or SaaS marketing leadership positions.

• Proven track record in scaling digital acquisition and lifecycle programs at a large scale (B2B or PLG).

• Demonstrated experience with ABM/ABN campaigns, growth experiments, CRO, and lifecycle engagement strategies.

• Experience in managing marketing technology stacks, including CMS, automation, analytics, or leading technical teams.

• A strategic thinker capable of transforming data into actionable growth strategies.

• Strong leadership and mentorship skills, with the ability to coordinate contractors or agencies efficiently.

• Comfortable thriving in a fast-paced, collaborative environment with significant responsibilities.

🏝️ Benefits

• A people-first employer dedicated to an inspiring mission of shaping the future of education and transforming the lives of millions.

• A high-caliber and diverse team, comprising successful startup veterans, Fortune 500 professionals, and big tech experts.

• Continuous learning and development opportunities, including subsidized course fees, certifications, conferences, and complimentary access to Udemy and more.

• A strong mission, providing the satisfaction of knowing you are supporting modern-day superheroes, aka teachers, in shaping the minds of future generations worldwide.

• Happy customers: Assisting thousands of schools around the globe in the digital transformation of education for the 21st century.

• Enormous potential: Already utilized by 70 million users across 175 countries, making it one of the most popular and fastest-growing EdTech platforms globally.