Head of Content, Media

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Take charge of the strategy and development of Alpaca as a prominent media brand, cultivating a unique editorial voice, ongoing programming, and an engaged audience across financial services, investing, technology, and global markets.

• Oversee the content team and construct Alpaca’s AI-first content operating system and content flywheel.

• Develop and manage Alpaca’s podcast platform, encompassing editorial direction, format, guest strategy, production, distribution, audience development, and performance.

• Create podcast and video programming that features executives, customers, partners, industry leaders, and other influential figures.

• Utilize original media programming to enhance product announcements, fundraising news, partnerships, customer stories, company milestones, and industry insights.

• Generate original editorial franchises and repeatable formats across podcasts, video series, newsletters, interviews, research, events, and social media content.

• Oversee the entire content and media lifecycle from planning and production to publishing, distribution, audience growth, measurement, and optimization.

• Convert company initiatives into content by collaborating with Sales, Product, Engineering, Communications, Customer Success, and Executive Leadership.

• Harness AI and automation for research, transcription, drafting, video clipping, repurposing, translation, publishing, analytics, and workflow automation.

• Establish repeatable processes for blog posts, LinkedIn, X, video, podcasts, email newsletters, customer communications, websites, internal communications, presentations, and case studies.

• Manage content distribution and audience development across owned, earned, executive, partner, and social channels.

• Develop executive thought leadership strategies and distinct messaging for founders and senior leadership.

• Set up content governance, editorial standards, production processes, asset management systems, and performance reporting methodologies.

• Define and monitor success metrics related to brand reach, audience growth, engagement, content performance, podcast listenership, media influence, and company growth.

• Build and lead a premier content and media team over time.

⛳️ Requirements

• 10+ years of experience in content marketing.

• 3+ years of experience in leading and building teams within a fast-paced B2B technology or fintech environment.

• Exceptional storytelling skills and editorial judgment across diverse formats and channels.

• Strong operational capabilities and eagerness to develop the playbook.

• Extensive knowledge and experience utilizing AI-native content creation tools and marketing automation.

• Proven experience in crafting executive thought leadership and category-defining narratives.

• A data-driven mindset focused on business impact and cost efficiency.

• Ability to collaborate effectively in a remote, dynamic, and ambiguous environment.

• Strong communication skills to convey strategy, align stakeholder priorities, and incorporate feedback.

• Nice to have: experience in fintech, financial services, developer tools, or highly technical sectors.

• Nice to have: practical experience in building podcast-first or multimedia content initiatives.

• Nice to have: demonstrated success in establishing and leading a content team from an early stage.

• Nice to have: familiarity with the developer and investing infrastructure ecosystem.

🏝️ Benefits

• Competitive Salary & Stock Options.

• Health Benefits.

• New Hire Home-Office Setup: One-time USD $500.

• Monthly Stipend: USD $150 per month via a Brex Card.