Head of Communications – AI Systems, Social Production

📋 Description

• Create engaging social media content across content-driven platforms, starting with YouTube and Instagram, while understanding performance metrics for each platform.

• Review and reinvent social and communication workflows with a focus on GEO, ensuring content is organized, disseminated, and formatted for visibility and citation by AI-driven search and answer engines.

• Develop and oversee a pipeline for social content utilizing AI-native tools as appropriate, encompassing ideation, scripting, production, editing, scheduling, and performance evaluation.

• Assess, experiment with, and adopt AI tools throughout the entire content lifecycle—not only for social media, but also for communications, content marketing, and editorial tasks.

• Establish robust systems including playbooks, templates, governance frameworks, and training resources to enable the team to produce content at scale without compromising quality or consistency.

• Act as the internal expert on the AI landscape for the team, staying informed about production-ready tools, upcoming developments, and necessary changes to current workflows.

⛳️ Requirements

• A minimum of 15 years of relevant experience with a Bachelor’s degree, or 12 years with a Master’s degree in a related field.

• Proven experience in hands-on social content creation, including video production, writing posts, managing calendars, and delivering completed work.

• Background in video production and establishing pipelines that consistently meet channel requirements.

• Experience in developing AI-enabled workflows within communications, content, or marketing contexts.

• Proficiency across platforms such as YouTube and Instagram, along with an awareness of emerging social media trends.

• Technical expertise that extends beyond front-end applications: familiarity with APIs, prompt architecture, integration possibilities, and the ability to critically assess tools.

• Understanding of GEO principles, including structured content, entity optimization, answer-layer visibility, and the selection and citation of sources by AI models.

• A systems-oriented thinker who can document, operationalize, and scale processes, translating vague organizational requirements into tangible infrastructure.

• Sufficient knowledge of the communications sector and social media to accurately assess and redesign messaging.

🏝️ Benefits

• Bonus: Sales personnel may qualify for variable incentive pay based on their achievement of predefined sales targets.

• Non-Sales positions are eligible for a company bonus plan calculated as a percentage of eligible wages, contingent on company performance.

• Stock: This role qualifies for Restricted Stock Units (RSUs).

• Global benefits provide options including:

• Paid Time Off: accrued time off and paid company holidays, determined by region.

• Paid Parental Leave: up to six months of leave with your child following birth, adoption, or foster care placement.

• Comprehensive Health Benefits Plans: options for fully employer-paid and low employee contribution health plans available from the first day of employment.

• Retirement Plans: choices for retirement and pension programs with potential employer contributions.

• Learning and Development: opportunities for coaching, online courses, and education reimbursements.

• Compassionate Care Leave: paid time off for the loss of a loved one and other significant life events.