Head of Acquisition Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive acquisition strategy and implementation, driving scalable and profitable growth for our personal loan division.

• Gain a profound understanding of and anticipate market trends, competitive dynamics, voice of the customer (VOC), and channel shifts, translating them into credible strategies and tactics that establish a sustainable competitive edge.

• Create and enhance the performance marketing strategy across various channels (direct mail, lead-generation email, affiliate, digital, content) while making data-driven decisions about expense allocation, focusing on optimizing customer acquisition cost (CAC) and unit economics.

• Manage consolidated forecasting, budget pacing, and performance reporting; collaborate with Finance on monthly forecasts, ensure results meet expectations, and develop standardized planning, documentation, and post-campaign reporting systems.

• Cultivate a relentless "test and learn" culture by applying rigorous logic and honest analysis, challenging assumptions, and rapidly learning from both successes and setbacks to continuously refine the strategy.

• Articulate complex issues, trade-offs, and recommendations in clear and persuasive narratives that facilitate aligned decision-making across the organization, from analysts to senior leadership.

• Build and lead a high-accountability function characterized by clear priorities, disciplined execution, and a culture that operates with urgency and discipline to consistently achieve outstanding results.

• Recruit, develop, and mentor a team of high-performing growth marketers, assembling the right combination of internal talent, agency/partner resources, and AI agents, understanding when and how to leverage each resource.

• Drive go-to-market, brand, and product marketing by articulating strong value propositions, competitive positioning, and messaging for acquiring new customers.

• Serve as a subject-matter expert on emerging marketing technology, artificial intelligence, and attribution, as well as on product features and cross-sell opportunities that drive growth and revenue. Collaborate with Strategy to establish growth objectives and partner with Technology to plan, build, and evolve the Happy Money marketing engine.

⛳️ Requirements

• Over 10 years of experience in marketing and customer acquisition, managing substantial budgets linked directly to revenue targets, along with more than 5 years of experience in leading marketing teams.

• Experience in Consumer Lending or related fields, demonstrating a history of scaling credit or lending products and overseeing acquisition funnels.

• Proficient and effective in affiliate marketplaces, paid digital advertising, lead generation, direct mail, and email, with an in-depth understanding of attribution models, marketing technology, and the application of AI in marketing.

• Comprehensive knowledge of how a lending business generates revenue and what drives performance, with the capability to make high-quality decisions based on a combination of analysis, experience, and judgment.

• Sharp analytical thinking and the ability to debate ideas effectively; comfort with complexity, ambiguity, and constructive criticism; and a data-driven, test-and-learn approach that generates ideas through interdisciplinary connections and data insights.

• A proven builder of high-performing teams, integrating internal talent, partners, and increasingly AI agents, who successfully recruits, develops, and retains top talent, sets high standards, and leads by example.

• Capacity to drive initiatives from conception to results, taking ownership of execution and analysis with a builder's mindset.

• Experience in leading acquisition efforts through a transition of marketing technology platforms (CDP, lead routing, attribution).

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance options

• Eligibility for annual bonuses and long-term incentives

• 401k plan with a matching contribution

• Generous paid time off, including sick leave, vacation, volunteer days, and more

• 12 weeks of paid parental leave

• Company-sponsored short and long-term disability and life insurance

• Monthly technology stipend to assist with remote work expenses