GTM Strategy & Operations Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the end-to-end go-to-market (GTM) strategy, including positioning, messaging, and value propositions.

• Lead the planning and execution of product launches, platform enhancements, and capabilities powered by AI.

• Facilitate market growth into new verticals, geographies, or segments; manage land-and-expand strategies and product-led growth (PLG) initiatives.

• Develop the operational infrastructure for GTM, encompassing frameworks, processes, and cross-functional rhythms.

• Coordinate Marketing, Sales Enablement, Demand Generation, and Professional Services to align on common GTM strategies.

• Set GTM performance metrics and reporting schedules; implement Revenue Operations (RevOps) principles.

• Collaborate with Sales on enterprise opportunities, including executive presentations, deal-specific messaging, and winning strategies.

• Manage key GTM assets such as pitch decks, solution briefs, battlecards, and customer value narratives.

• Oversee competitive intelligence and a win/loss program; convert insights into more precise positioning.

⛳️ Requirements

• 8+ years of experience in GTM strategy, product marketing, or revenue operations in the B2B SaaS or enterprise technology sectors.

• Demonstrated ownership of comprehensive GTM strategies for complex platforms or portfolios, with a measurable impact on pipeline and revenue.

• Proven ability to build GTM processes from the ground up in high-growth or pre-scale environments.

• Experience in pricing and packaging strategies, market expansion, and land-and-expand or PLG initiatives.

• Familiarity with Revenue Operations (RevOps) or Sales Operations (Sales Ops): including CRM management, funnel metrics, forecasting, and attribution models.

• Experience owning a win/loss program or Voice of Customer (VOC) research; capacity to translate insights into positioning and competitive strategies.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development