GTM Program Management Director

This is a fully remote position, open to applicants in Maryland, +1 more state.

📋 Description

• Develop a top-tier integrated marketing and launch engine that grows alongside the company.

• Ensure that all significant product innovations reach the market with a defined narrative, coordinated activation, and quantifiable revenue impact.

• Synchronize marketing, sales, and product teams around a unified campaign and launch schedule that fosters ongoing market momentum.

• Oversee the company’s integrated campaign and launch operating model, guaranteeing that product releases, platform milestones, and strategic narratives are effectively translated into coordinated marketing and sales activation.

• Create the processes, governance structures, and planning frameworks that unify product marketing, demand generation, field marketing, ABM, PR, and sales enablement around common GTM priorities.

• Operationalize and expand the established quantum platform narrative set by product marketing, ensuring consistent implementation across campaigns, launches, and field initiatives.

• Align executive leadership, product, and go-to-market teams behind a cohesive platform strategy, ensuring uniformity in framing, language, and claims across customer, partner, analyst, and investor interactions.

• Lead the comprehensive execution of significant product and platform launches, coordinating messaging, campaign activation, field engagement, partner programs, and sales preparedness.

• Ensure that launches reinforce the company’s broader platform narrative and strategic positioning in the market.

• Define and manage the global campaign calendar, ensuring synchronization across launches, solution campaigns, industry initiatives, and field programs.

• Develop campaign frameworks that can be applied across various regions, industries, and product lines while preserving narrative consistency.

• Collaborate with sales, ABM, and field marketing to execute strategic account programs and account sprints that enhance engagement with priority enterprise and government clients.

• Convert marketing campaigns into actionable sales strategies and GTM motions that align with the enterprise purchasing cycle.

• Serve as the operational backbone across marketing disciplines, ensuring cohesive execution among product marketing, demand generation, digital marketing, field marketing, PR and analyst relations, content marketing, and marketing operations.

• Partner with sales enablement and product marketing to ensure the field has the necessary tools, playbooks, and messaging to effectively sell new capabilities.

• Align campaign activation with sales goals and regional market prospects.

• Create a scalable launch management framework, including launch tiering, readiness checkpoints, campaign playbooks, and cross-team planning processes.

• Establish metrics and dashboards to monitor campaign and launch performance regarding pipeline creation, engagement, and revenue influence.

• Collaborate with marketing operations and RevOps to assess the pipeline and revenue effects of campaigns and launches.

⛳️ Requirements

• Over 15 years of experience in enterprise B2B marketing, ideally within high-growth technology sectors such as AI, cloud infrastructure, data platforms, or emerging technologies.

• Demonstrated success in leading GTM program management, integrated campaign orchestration, or cross-functional launch execution in complex enterprise sales settings.

• Proven history of successfully managing large-scale product launches and integrated marketing campaigns involving multiple teams and channels.

• Strong grasp of account-based marketing, field marketing, and enterprise demand generation.

• Proven ability to align varied stakeholders across product, marketing, and sales teams.

• Exceptional program management and organizational leadership capabilities.

• Strong understanding of enterprise buying journeys, pipeline creation, and revenue attribution.

• Ability to convert high-level company strategy into structured, repeatable campaign execution.

• Excellent communication skills with the capability to influence senior leadership and cross-functional teams.

• Comfortable working in a dynamic environment where strategy and execution can change quickly.

• A strategic thinker who remains involved in high-growth, high-complexity settings.

• Highly organized, self-motivated, and able to balance long-term strategy with immediate execution needs.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Unlimited PTO and paid holidays

• Parental/adoption leave

• Legal insurance

• Home technology stipend