GTM Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for the comprehensive execution of campaigns for the lender business in HubSpot, which includes email, lifecycle, nurture, paid advertising, routing, and lead management programs.

• Develop, launch, assess, and refine campaigns based on their performance and impact on the sales pipeline.

• Manage the daily operations and optimization of the GTM technology stack (HubSpot, Clay, AirOps, Lemlist).

• Create and uphold lead scoring models, routing logic, lifecycle stages, and service level agreements (SLAs).

• Ensure the quality of data, accuracy of attribution, and reliability of the systems across GTM platforms.

• Collaborate closely with Marketing, Sales, and Product Marketing to translate GTM strategy into actionable execution.

• Design, enhance, create, and sustain automated workflows utilizing tools such as n8n, Lemlist, Clay, and AirOps.

• Develop AI-driven enrichment, outbound, and intent-detection pipelines.

• Rapidly prototype, test, and iterate on GTM experiments to enhance conversion rates and operational efficiency.

• Oversee marketing attribution, pipeline analytics, and GTM performance reporting.

• Create and maintain dashboards as well as automated reporting pipelines (Salesforce, HubSpot, Sheets, Looker, or similar).

• Develop playbooks, standard operating procedures (SOPs), and documentation for GTM systems, campaigns, and workflows.

• Train and empower Marketing and Revenue teams on tools, processes, and best practices.

• Establish guidelines and operational frameworks to ensure adoption, consistency, and confidence in GTM systems.

• Serve as the internal authority on 'how we operate Marketing GTM.'

⛳️ Requirements

• A minimum of 5 years of experience in Marketing Operations, Revenue Operations, or Go-To-Market / Growth Engineering roles.

• Practical experience in executing and optimizing end-to-end campaigns in HubSpot.

• Significant experience with GTM automation and enrichment tools (Clay, AirOps, n8n, or similar).

• Proficiency in Salesforce (reports, dashboards, data structure).

• Strong background in API and integration across GTM systems.

• Analytical proficiency (SQL, advanced spreadsheets, or both).

• A solid systems thinking and ownership mindset — you are responsible for outcomes, not merely for tools.

• Ability to operate effectively without a fully defined playbook.

• Willingness to travel up to 20%.

🏝️ Benefits

• Health insurance.

• 401k with matching and expedited vesting [US ONLY].

• Uncapped vacation [US ONLY].

• Learning Grant program to support ongoing professional development.

• Comprehensive compensation package, including equity in the form of stock options.