Growth Product Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of Activation, In-Product Instrument, and manage the activation funnel: outline events, collaborate with engineers to log them, and conduct your own analyses.

• Identify where users disengage between registration and linking their accounting system.

• Implement ongoing enhancements, adjustments, or A/B tests on the onboarding process, driven by hypotheses, measured and iterated weekly, recognizing we have fewer than 100 FTs weekly.

• Experiment with trust signals, UI modifications, and in-product messaging to minimize friction during the activation phase.

• Analyze low-converting segments with Digital Marketing, focusing on traffic quality rather than just volume.

• Deploy Refiner surveys at critical funnel moments to uncover user intent and friction points directly.

• Manage and expand Navattic interactive product tours, boosting their distribution across the website and marketing initiatives.

• Utilize Behavioral Messaging as a Product Tool.

• Develop and refine the post-signup email sequence based on insights from the activation funnel.

• Collaborate with Digital Marketing to finalize attribution setup, ensuring every trial user is tracked by source.

• Define and monitor incremental PLG uplift: additional paid accounts exceeding the organic baseline.

• Mentor 2–3 Product Managers in leveraging Amplitude for their specific product domains.

• Establish a consistent communication channel with Product Marketing and Digital Marketing from the outset, sharing hypotheses, data, and priorities.

• Relay product insights back to Product Managers: activation trends, churn indicators, and expansion triggers.

• Employ AI tools to expedite experiment design, analysis, and content creation.

• Create design mockups and onboarding experiment prototypes independently, without waiting for a designer.

• Stay updated on new tools that enhance PLG velocity.

⛳️ Requirements

• You have taken personal responsibility for an in-product activation rate in B2B SaaS and achieved significant improvement. Not just 'contributed to', but owned the metric.

• You have defined events, collaborated with engineers to log them, and conducted analyses on the resulting data. You understand the gaps in an event stream and know how to address them.

• Proficient in Amplitude, Mixpanel, or similar platforms at the event level, with experience in cohorts, funnels, retention, and segmentation. Capable of writing basic SQL or understanding when to seek assistance and what to ask.

• Hypothesis-driven, with well-defined success metrics established prior to running experiments. Suitable for low-volume B2B Free Trial funnels.

• Have experience collaborating across Marketing, Product, and Engineering without positional authority to facilitate instrumentation development, experiment execution, and actionable insights.

• You will recruit and manage a PLG Lead. This is a managerial role.

• You actively leverage AI tools to enhance your efficiency and output, integrating them as a standard component of your workflow rather than a novelty.

• Capable of presenting data-driven narratives to senior leadership in a credible and succinct manner.

🏝️ Benefits

• 26 days of paid time off

• 1 additional day off for your birthday

• Remote office assistance

• Financial rewards for service-years recognition

• Regular performance-based compensation reviews