
Growth Marketing Specialist, Digital Marketing Specialist
Posted May 22

Posted May 22
This is a fully remote position, open to applicants in Turkey.
• Implementing and enhancing marketing campaigns
• Email & Retention Marketing - Establish and oversee email flows (welcome, abandoned cart, retention, etc.) - Design and refine email campaigns - Conduct A/B tests to boost open rates, CTR, and conversions
• Funnel Optimization - Aid in increasing website conversion rates - Pinpoint drop-off points and recommend enhancements - Assist with landing page optimization and testing
• Paid Ads Execution - Contribute to setting up and managing campaigns (Meta, Google) - Track performance and provide optimization support - Work on creatives, copy, and targeting adjustments
• Campaign & Growth Execution - Initiate and manage campaigns across various channels - Assist with influencer/affiliate campaign execution (if necessary) - Monitor performance and report on key metrics (CPA, ROAS, conversions)
• 2–5 years of experience in digital/growth marketing
• Strong practical experience with:
• Email marketing tools (Klaviyo, Mailchimp, etc.)
• Meta Ads / Google Ads (basic to intermediate proficiency)
• A/B testing and funnel optimization
• Experience with e-commerce or DTC brands is a significant advantage
• Data-driven mindset (understands metrics such as CAC, ROAS, conversion rate)
• Highly organized and capable of executing tasks without constant supervision
• Comfortable working in a startup or fast-paced environment
• Nice to Have:
• Experience in supplements, fitness, or wellness
• Familiarity with Shopify or similar platforms
• Experience with influencer or affiliate marketing
• Ideally based in Istanbul, Turkey
• Competitive salary and performance-based bonuses
• Flexible work hours and remote work options
• Opportunities for professional development and growth
• A vibrant company culture focused on innovation and collaboration
Floowi Inc
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