Growth Marketing Specialist, Digital Marketing Specialist

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Implementing and enhancing marketing campaigns

• Email & Retention Marketing - Establish and oversee email flows (welcome, abandoned cart, retention, etc.) - Design and refine email campaigns - Conduct A/B tests to boost open rates, CTR, and conversions

• Funnel Optimization - Aid in increasing website conversion rates - Pinpoint drop-off points and recommend enhancements - Assist with landing page optimization and testing

• Paid Ads Execution - Contribute to setting up and managing campaigns (Meta, Google) - Track performance and provide optimization support - Work on creatives, copy, and targeting adjustments

• Campaign & Growth Execution - Initiate and manage campaigns across various channels - Assist with influencer/affiliate campaign execution (if necessary) - Monitor performance and report on key metrics (CPA, ROAS, conversions)

⛳️ Requirements

• 2–5 years of experience in digital/growth marketing

• Strong practical experience with:

• Email marketing tools (Klaviyo, Mailchimp, etc.)

• Meta Ads / Google Ads (basic to intermediate proficiency)

• A/B testing and funnel optimization

• Experience with e-commerce or DTC brands is a significant advantage

• Data-driven mindset (understands metrics such as CAC, ROAS, conversion rate)

• Highly organized and capable of executing tasks without constant supervision

• Comfortable working in a startup or fast-paced environment

• Nice to Have:

• Experience in supplements, fitness, or wellness

• Familiarity with Shopify or similar platforms

• Experience with influencer or affiliate marketing

• Ideally based in Istanbul, Turkey

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Flexible work hours and remote work options

• Opportunities for professional development and growth

• A vibrant company culture focused on innovation and collaboration