Growth Marketing Manager, Social

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the strategic direction for paid social media and develop a test and learn framework.

• Administer paid media campaigns across Meta and TikTok platforms.

• Handle all briefs related to paid assets and oversee creative development.

• Extract key insights through consistent analysis of campaign performance.

• Expand our new TikTok initiative and pinpoint significant optimization opportunities.

• Source and onboard content creators and micro-influencers.

• Construct and monitor influencer analytics.

• Manage the briefs and the recruitment playbook.

⛳️ Requirements

• Minimum of 6 years of experience in managing paid social campaigns (Meta and TikTok).

• Demonstrated success in campaign management with respect to CAC and ROAS objectives.

• Creative and analytical skills: expertise in concept development and asset creation.

• Some familiarity with influencer marketing as a channel for growth.

• Experience with influencer recruitment tools such as Aspire and TikTok Creator Marketplace.

• Proficiency in tracking organic social data using platforms like Sprout Social and Dash Hudson.

• Ability to quickly generate content for social media posting is an advantage.

🏝️ Benefits

• Annual bonus.

• Health insurance.

• Dental insurance.

• Vision insurance.

• Mental health insurance.

• 401(k) plan with company match.

• Flexible paid time off (PTO).

• Monthly wellness stipend of $100.

• A variety of additional perks.