Growth Marketing Manager

This is a fully remote position, open to applicants in Alabama, +40 more states.

📋 Description

• Design and implement comprehensive lead generation campaigns utilizing paid media, email, webinars, content syndication, SEO, and social media channels.

• Enhance growth in Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline development, customer acquisition, and conversion ratios.

• Optimize marketing performance across the entire funnel, from initial awareness to opportunity creation.

• Collaborate closely with Sales leadership to enhance lead quality, routing, follow-up SLAs, and conversion effectiveness.

• Take ownership of campaign planning, execution, testing, reporting, and optimization.

• Oversee campaign calendars, budgets, targeting strategies, and performance metrics.

• Execute A/B testing strategies on landing pages, messaging, advertisements, and nurture flows.

• Track acquisition costs, cost per lead, return on ad spend, and pipeline velocity.

• Analyze funnel performance and pinpoint opportunities for improving conversion rates and marketing efficiency.

• Ensure precise campaign attribution and lead tracking.

• Present key performance indicator insights and strategic suggestions to senior leadership.

• Collaborate effectively with product marketing, content, revenue operations, sales, and customer success teams.

• Align campaign strategies with product launches, market segments, and sales priorities.

• Assist in account-based marketing (ABM) and customer expansion efforts where relevant.

• Establish operational standards and performance expectations for the growth marketing team.

• Foster accountability within the team to ensure achievement of pipeline, campaign, and revenue goals.

• Lead, mentor, and develop a team of growth marketers, including conducting performance evaluations, setting goals, and providing continuous feedback and career development support.

• Supervise and guide junior growth marketing team members and external agencies.

⛳️ Requirements

• Over 8 years of experience in B2B SaaS growth marketing, demand generation, or performance marketing.

• 3 to 5 years of experience in managing and developing high-performing marketing teams.

• Demonstrated success in managing lead generation initiatives that yield measurable pipeline and revenue growth.

• Strong ability to track and manage key performance indicators including MQLs, SQLs, CAC, CPL, conversion rates, pipeline contribution, and ROI.

• Practical experience with Salesforce CRM and marketing automation platforms.

• Proven track record in managing integrated digital marketing campaigns across various channels.

🏝️ Benefits

• 401k Match: 200% match on contributions up to the first 5% of salary, resulting in a maximum potential match of 10%.

• Medical, Dental, and Vision Coverage: Patch My PC covers 99% of premiums for both employees and their dependents.

• FSA/HSA.

• Fertility benefits.

• Parental leave.

• Paid-time off (PTO).

• Volunteer leave.

• Charitable donation matching.

• Tuition reimbursement.

• Gym membership reimbursement.

• Internet stipend.

• Pet insurance.