Growth Marketing Lead

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take charge of strategy, implementation, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate.

• Oversee budget distribution across channels to achieve CPA, CAC, and activation objectives.

• Create, launch, and refine campaigns with an emphasis on testing creative elements, audience targeting, bidding strategies, landing pages, and offers.

• Collaborate with the creative team to brief, assess, and enhance ad assets; leverage performance data to inform creative choices (beyond just aesthetic considerations).

• Direct audience strategy, encompassing prospecting, lookalike audiences, retargeting, and suppression logic across various platforms.

• Manage reporting for paid channels: conduct weekly performance assessments, monthly channel summaries, and ongoing anomaly detection.

• Work with data and analytics to establish incrementality measurement frameworks; discern between attributed and causal performance.

• Enhance and manage tracking systems in collaboration with engineering, including UTMs, pixel health, and event-level data integrity.

• Create a test-and-learn roadmap; document outcomes and disseminate insights throughout the team.

• Collaborate with product marketing on messaging, landing page strategies, and offer testing.

• Coordinate closely with the Organic Growth and Brand teams to ensure that paid and organic strategies enhance rather than compete with one another.

• Participate in campaign planning for product launches, seasonal initiatives, and new market expansions.

⛳️ Requirements

• Experience: 4–6+ years in performance marketing, with direct experience managing paid campaigns across a minimum of three channels (Search, Social, and one additional).

• Channel Depth: You have effectively managed significant budgets on Google Ads and Meta. You possess an understanding of bidding mechanics, algorithm behavior, and methods to structure campaigns for optimal learning and scaling.

• Analytically Rigorous: You are adept at extracting your own data, pinpointing essential insights, and building a rationale for subsequent actions. Proficiency in Google Analytics, Looker, or a similar BI tool is essential.

• Creative Intuition: You go beyond merely analyzing the figures. You comprehend *why* one ad excels over another and can brief the creative team accordingly. Experience collaborating with a creative team is advantageous.

• Measurement Fluency: You are knowledgeable about attribution models, incrementality testing, and the constraints of last-click data. Experience with or development of MMM or geo-lift frameworks is a plus.

🏝️ Benefits

• 401K, FSA, and Commuter Benefits: We provide all employees access to tax-efficient benefit options alongside competitive base salaries.

• Paid parental leave: Found supports employees during all phases of life, which is why new parents at Found are eligible for 16 weeks of flexible parental leave.

• Health benefits: Comprehensive medical, dental, and vision coverage are fully paid for employees and 90% covered for dependents.

• Work anywhere: Found has offices in SF and NYC. For team members located outside these cities, we also support fully remote work.

• Meaningful equity: We believe that everyone on our team should feel and act like an owner, which is why Found offers competitive equity options to all employees.

• Generous vacation policy: Time off for vacations, appointments, and mental health days—take the time you need.