Growth Marketing Director

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and execute a thorough growth marketing strategy that aligns with business objectives.

• Identify and prioritize significant growth opportunities throughout the customer lifecycle.

• Own growth targets and key results, including forecasting and performance reporting.

• Collaborate across departments with internal partners in Marketing, Portfolio, Product, Sales, and more.

• Lead agencies and external partners as necessary.

• Spearhead multi-channel acquisition tactics, including paid media, SEO, content, partnerships, referrals, and ABM.

• Optimize CAC, LTV, and conversion rates through rigorous experimentation and testing.

• Oversee the planning, execution, and optimization of campaigns.

• Build and scale lifecycle marketing initiatives such as onboarding, engagement, upselling, and retention.

• Partner with Product and Customer teams to enhance activation and minimize churn.

• Utilize data and insights to guide decisions and foster continuous performance improvement.

• Establish a robust experimentation culture focusing on A/B testing, cohort analysis, and funnel optimization.

⛳️ Requirements

• A minimum of 8 years of experience in growth, performance, or digital marketing.

• A proven history of driving measurable growth in revenue, user base, or sales pipeline.

• Extensive knowledge of paid acquisition channels such as Google and Meta.

• A strong analytical mindset, with hands-on experience leveraging data for decision-making.

• Experience with experimentation frameworks and marketing technology stacks.

• Familiarity with CRM, marketing automation, and analytics tools.

• Experience in scaling growth within a fast-paced or high-growth setting.

🏝️ Benefits

• Comprehensive and rewarding Total Rewards package