Growth Marketer – Media Buying, Creative Strategy

This is a fully remote position, open to applicants in Canada.

📋 Description

• Conduct research to understand audience motivations, objections, and purchasing triggers — utilizing Reddit, reviews, competitor advertisements, and social listening.

• Craft direct-response hooks, scripts, and body copy across various formats (static, video, user-generated content).

• Oversee creative production and remain updated on trends across TikTok and Instagram.

• Develop, launch, and optimize campaigns from start to finish — including targeting, budget allocation, and structure.

• Analyze performance with speed and clarity: identify changes, reasons, and next steps.

• Interpret key metrics (CPM, CTR, CVR, CPA/CPL) and link them to creative choices.

• Convert data into actionable insights: what occurred, its significance, and future implications.

• Confidently lead client calls and foster strong relationships through proactive communication.

⛳️ Requirements

• Demonstrated hands-on experience with Meta Ads — you have managed execution, not just observed dashboards.

• Strong instincts for direct-response copywriting: crafting hooks, benefits, CTAs, and positioning strategies.

• Comfortable managing client relationships and spearheading strategic discussions.

• Excellent written and spoken English; disciplined in remote work settings.

• Experience with creator brands, user-generated content, or direct-response eCommerce is a plus.

• Familiarity with TikTok Ads, YouTube Ads, or Google Ads is advantageous.

🏝️ Benefits

• Competitive base salary plus performance-based incentives.

• Tools provided: Meta Ads Manager, Slack, Notion, Google Drive.