Growth Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Conduct research on audience motivations, objections, and behaviors across various channels.

• Create conversion-driven creative strategies and advertising angles.

• Craft engaging hooks, scripts, and copy in multiple formats (static, video, UGC, advertorial).

• Develop comprehensive briefs for designers and editors.

• Analyze performance metrics (e.g., CTR, CVR, CPA/ROAS) and adjust messaging and angles based on insights.

• Work closely with the founder and creative team to guide campaign direction.

• Participate in client calls to share insights, creative reasoning, and performance highlights.

⛳️ Requirements

• A robust portfolio showcasing high-performing direct-response advertisements with demonstrated success.

• Experience in DTC and/or e-commerce sectors.

• Outstanding copywriting abilities, with a keen emphasis on hooks, benefits, and persuasive CTAs.

• Strategic mindset and a thorough understanding of audience psychology.

• Proficient in utilizing data and KPIs to refine and enhance creative performance.

• Excellent communication skills in professional English, both written and verbal.

• Familiarity with Meta campaigns, enabling confident performance analysis and testing recommendations.

• Background in client-facing roles, with the capability to convey insights, ideas, and performance clearly.

🏝️ Benefits

• Fully remote, asynchronous-friendly culture with overlap in EST.

• Competitive USD salary based on location and experience.

• Unlimited PTO in line with U.S. standards.

• High visibility and growth potential within a scaling agency.

• Direct influence on campaigns for top creators and brands.