Google / Meta / TikTok Ads Specialist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Develop, manage, and enhance paid digital advertising campaigns for brands based in the U.S.

• Plan, initiate, and oversee paid advertising campaigns utilizing Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads.

• Formulate campaign strategies that align with overall business objectives.

• Construct and organize campaign frameworks, ad sets, and target audiences.

• Track campaign performance and implement continuous optimizations.

• Research and create high-performing target audience profiles.

• Design and manage audience segmentation for both prospecting and remarketing initiatives.

• Optimize bidding strategies, placements, and campaign goals.

• Consistently enhance campaign effectiveness through testing and data analysis.

• Collaborate with internal teams to craft impactful ad creatives and messaging.

• Execute A/B testing on ad copy, creative assets, target audiences, and landing pages.

• Analyze the performance of creative assets and suggest improvements.

• Oversee daily, weekly, and monthly advertising budgets.

• Allocate spending based on campaign results and business priorities.

• Monitor pacing to ensure effective budget utilization.

• Set up and track conversion monitoring across advertising platforms.

• Prepare regular performance reports that summarize key metrics and provide recommendations.

• Daily monitor campaign performance, identify underperforming campaigns, and take corrective measures.

⛳️ Requirements

• At least 2+ years of recent experience managing paid advertising campaigns for brands or seller platforms based in the U.S.

• Practical experience with Google Ads, Meta Ads Manager, and TikTok Ads Manager.

• Strong grasp of paid media strategies and digital marketing principles.

• Experience in managing advertising budgets and optimizing campaign performance.

• Exceptional analytical and problem-solving abilities.

• Strong attention to detail and organizational skills.

• Excellent written and verbal communication skills in English.

• Capability to work independently in a fast-paced remote setting.

• PREFERRED QUALIFICATIONS: Google Ads Certification.

• Meta Certified Digital Marketing Associate or an equivalent certification.

• Familiarity with TikTok Ads Manager.

• Experience in managing eCommerce, lead generation, or service-based advertising campaigns.

• Knowledge of Google Analytics 4 (GA4).

• Experience with Google Tag Manager (GTM).

• Understanding of conversion tracking, Meta Pixel, TikTok Pixel, and Google Conversion Tracking.

• Experience in creating performance dashboards and marketing reports.

• Familiarity with A/B testing methods and landing page optimization.

• Experience collaborating with U.S.-based businesses across diverse industries.

🏝️ Benefits

• Competitive rates

• Weekly payments

• Multiple open roles available

• Free training and skill enhancement opportunities

• Ongoing support and guidance

• A vibrant community always ready to assist you

• And more!