Go-to-Market Lead – Accounting AI, Process Automation

This is a fully remote position, open to applicants in Poland.

📋 Description

• Developing and implementing the go-to-market strategy for the AI accounting automation platform

• Identifying and segmenting target audiences including accounting firms, finance departments, and SME owners

• Designing and executing lead generation campaigns encompassing outbound, content, paid, and partnership strategies

• Creating various sales and marketing collateral such as presentations, one-pagers, and case studies

• Collaborating with the founder and product team to refine positioning and value communication

• Establishing brand visibility within the accounting and fintech sectors

• Tracking go-to-market metrics and making rapid adjustments based on performance data

⛳️ Requirements

• Minimum of 4 years of experience in B2B marketing or a go-to-market role within a startup or scaleup

• Demonstrated success in developing customer acquisition strategies, not merely executing them

• Capability to independently produce content and marketing materials

• Strong analytical skills and comfort with data analysis, hypothesis testing, and drawing insights

• High level of autonomy and ability to navigate significant uncertainty

• Proficiency in Polish and English at a C1+ level

🏝️ Benefits

• A vital role in defining the product's market presence from the outset

• Close collaboration with seasoned founders and investors

• Significant autonomy and opportunities for experimentation

• Flexible cooperation model available (B2B or employment contract)

• Option for remote or hybrid work