Global Lead Engineer – Digital Engagement & Content

This is a fully remote position, open to applicants in India.

📋 Description

• Define and uphold the MarTech target architecture, technology roadmap, and integration strategy.

• Propel architectural decisions, platform evolution, and technical standards within the MarTech ecosystem.

• Assess emerging technologies, platform capabilities, and the build-versus-buy options.

• Ensure compliance with enterprise architecture, security, compliance, and data governance standards.

• Create reference architectures, solution blueprints, and best practices for architecture.

• Oversee the technical health, performance, and configuration of MarTech platforms.

• Establish governance, release management, deployment processes, and operational standards for platforms.

• Lead the troubleshooting and resolution of critical platform incidents and performance issues.

• Drive ongoing platform optimization and reduction of technical debt.

• Define and monitor platform KPIs, operational metrics, and service level agreements.

• Translate business and marketing requirements into technical solution designs and engineering specifications.

• Produce and maintain architecture diagrams, integration designs, data models, data flow documentation, and solution design documents.

• Conduct technical design reviews and ensure compliance with architectural standards.

• Offer hands-on technical guidance and support development activities as needed.

• Review and validate workflows, schemas, integrations, custom code, and technical deliverables.

• Define and govern integration patterns between MarTech platforms and enterprise systems.

• Supervise API, event-driven, batch, and real-time integrations.

• Ensure data quality, consistency, availability, and adherence to regulatory compliance.

• Design scalable customer data flows that facilitate segmentation, personalization, analytics, and activation.

• Collaborate with data engineering and enterprise architecture teams to enhance customer data architecture.

• Provide technical leadership to engineers, developers, and implementation partners.

• Engage in sprint planning, backlog refinement, technical estimation, and solution reviews.

• Establish coding standards, development practices, quality assurance processes, and release controls.

• Support production deployments and post-release stabilization activities.

• Proactively manage technical risks, dependencies, and delivery challenges.

⛳️ Requirements

• Over 10 years of experience in Digital Banking or Digital Transformation initiatives.

• More than 7 years of experience in MarTech, CRM, CDP, customer engagement, and digital marketing technologies, successfully delivering large-scale enterprise programs.

• Proven hands-on technical experience with Adobe Campaign, Salesforce Marketing Cloud, or equivalent enterprise marketing automation and digital analytics platforms.

• Demonstrated experience in defining and executing MarTech technology strategies and roadmaps that align with business objectives, security, compliance, and operational necessities.

• Strong expertise in evaluating MarTech platforms, selecting technologies, conducting build-versus-buy assessments, and optimizing ecosystems.

• Practical experience in designing scalable, enterprise-grade architectures and integrating MarTech platforms with customer data, analytics, digital channels, and core business systems.

• Strong technical and engineering background with hands-on experience in:

• - SQL and data modeling

• - JavaScript and scripting

• - API integrations (REST/SOAP)

• - ETL, data pipelines, and workflow orchestration

• - XML and ACC/XTK developments

• - Cloud platforms (AWS, Google Cloud, Microsoft Azure)

• - Data warehousing and customer data platforms

• - Event-driven architectures and real-time integrations

• - Serverless and cloud-native integration services

• Proven capability to design and articulate solution architectures, integration patterns, data flows, and technical blueprints to both technical and non-technical audiences.

• Experience managing the technical operations of enterprise MarTech platforms, including release management, environment management, monitoring, performance optimization, and incident resolution.

• Strong understanding of architecture governance, security controls, and best practices across the MarTech landscape.

• Experience leading engineers, development teams, system integrators, and technology vendors to deliver complex technology solutions.

• Excellent stakeholder management and communication skills, with the ability to influence and collaborate with Marketing, Data, Analytics, Technology, Security, Compliance, and Business functions.

• Experience delivering regional or global MarTech programs while balancing local market requirements with enterprise standards and scalability goals.

• Solid understanding of customer data management, privacy regulations, consent management, and information security principles.

• Strong analytical and problem-solving skills, capable of evaluating technology investments, identifying optimization opportunities, and driving measurable business impact.

🏝️ Benefits

• Mentor and coach engineers and technical specialists.

• Foster engineering excellence, innovation, and continuous improvement.

• Promote knowledge sharing, documentation, and technical enablement initiatives.

• Assist in workforce planning and capability development for future technology requirements.